Marketing vs Sales: Why They Work Better Together
Why pit marketing and sales against each other? Instead, check out 4 ways marketing can support sales to make their jobs easier.
The 6 Things You Need to Support Your Website Content for Better Results
Content can do a lot to help you grow your business, but it’s not enough on its own. Here are the 6 things your content needs to be successful.
Blogging as an Alternative to Social Media: 4 Reasons You Should Own Your Content
I have always said business owners need to own their content and the recent Facebook shutdown proves why that’s so important.
How to Write the Perfect About Page
The 8 things you need to write the perfect about page for your website.
They Ask, You Answer
This book has some great marketing tips, but I wish it had just one chapter about researching and using keywords.
How to Copyedit Your Own Content to Boost Sales
Why does your content needs to be copyedited? Here are 5 tips for editing it yourself if you can’t afford a professional.
What Is the Definition of Mindshare and How Is It Different from Market Share?
Greater mindshare can lead to greater market share if you know how to leverage it.
10 Important Take-Aways from Everybody Writes
This book is full of great writing and marketing tips, but I wish Handley had talked more about SEO.
Content Marketing Strategy vs Tactics: What’s the Difference?
There seems to be some confusion about the differences between marketing strategies and tactics, so let’s take this opportunity to get clear on them now.
Politics in Marketing: Good Idea or a Silver Bullet for Your Business?
Of course there can be drawbacks to including politics in marketing, but there are also some benefits.
SEO Book Review: SEO 2023 by Adam Clarke
This is the last time I’m going to be reading an SEO book recommended by the internet.
How Using Social Media for SEO Can Boost Your Visibility
Using social media for SEO has its benefits, but knowing how to use social media to boost your SEO is another matter entirely, so let’s get into it.
How to Create Content That Passes the “So What?” Test
If your content doesn’t pass the “so what?” test, your audience will take their precious time and attention and move on to the next thing.
Blogging Tips for Lawyers: 5 Ways to Take Your Blog from Blah to Ah Ha!
As an attorney, you solve some of people’s biggest problems, so there’s no excuse for your blog to be boring. Use these blogging tips for lawyers to take your blog from blah to ah ha!
How to Target Relevant Keywords to Get in Front of the Right People
Using keywords in your content isn’t enough. You need to use the right keywords in the right places to get in front of the right people.
The Ultimate Google My Business Optimization Checklist to Drive Traffic to Your Website
A Google My Business Page can do wonders for your online visibility, but it’s not something you can just set and forget.
How to Use AI the “Write” Way
Everything you need to know about AI writing software — from how it works, to how you can get the most out of it.
Website Accessibility: What Is It and Why Does It Matter for SEO?
Use these tips to make sure your website is accessible so everyone can easily find and navigate it.
13 Email Marketing Mistakes to Avoid
If you’re working hard on all your email campaigns, but not seeing the results you need, here are 13 mistakes you might be making.
How (and Why) to Write a White Paper to Increase Your Visibility and Authority
If you’re considering writing a white paper for your business, here are a few reasons why you should. plus tips to help you write your white paper.
How to Use Google Analytics to Get Better Results from Your Website
From setting up your Google Analytics account to running reports, this article has everything you need to know about GA4.
Lead Nurturing: How to Use Targeted Content Marketing to Grow Your Business
What do you do with the leads who are not yet ready to buy? Using these 3 lead nurturing tips will help you grow your business.
6 Content Marketing Resolutions You Should Make for 2023
Resolve to do these 6 things in 2023 to take your content strategy to the next level in the new year.
How to Write a Sales Page that Converts So You Can Make More Money
17 things you need to write a sales page that converts high quality online leads into customers. You worked too hard to let them just click away.
What Will SEO in 2023 Look Like?
Let’s look at what happened to SEO in 2022 for clues as to what will happen to SEO in 2023.
Why SEO and Web Design Need to Work Together to Get Your Website to Rank
SEO and web design aren’t just part of your marketing strategy, they are both integral to your SEO strategy.
How to Distribute Content and Drive Traffic to Your Website
Everything from the best types of content to distribute to the best channels to distribute content to the strategy you need to make your efforts successful.
Use Content Marketing Metrics to Drive Results for Your Business
There are a lot of numbers involved in marketing. Knowing what all the numbers mean and which ones are worth tracking is key.
Content Marketing Strategy FAQs
People have a lot of questions about content strategy and we have answers.
Creative Marketing vs Data-Driven Marketing: Can They Work Together?
You can’t have a marketing strategy without data, and you can’t have effective content without strategy. Here’s how to use the two together.
How to Make a Content Gap Analysis to Improve your SEO
5 ways a content gap analysis can help your website show up in online searches.
Highlights from the Seattle Interactive Conference
Want to know my favorite parts of the Seattle Interactive Conference? It’s all right here in this blot post.
5 Ways SEO Should Inform Your Content Strategy: Tips to Get Ahead of the Competition
Are you just writing about whatever comes to mind, or are you covering topics your audience cares about?
LinkedIn Articles vs Blog Posts: Which Is Better for Your Business?
The pros and cons of LinkedIn articles vs the pros and cons of blog posts. There’s also a quick mention of LinkedIn newsletters.
9 Benefits of Writing an Ebook for Your Small Business
If you haven’t considered writing an ebook to help build your business, here are 9 reasons why you should.
How Content Marketing Is Like Compound Interest
If you do it right, you can get results from your blog, and over time, those results can grow exponentially. So let’s talk about how to do it right.
How to Get More People to Open Your Newsletter
A newsletter can be a great way to get people to engage with your brand after they found you on social media, read one of your blog posts, or saw you speak at an event. You worked so hard to get in front of those people, create a compelling email and send it out on…
12 Types of Blog Posts to Drive Traffic and Convert Leads
Regardless of your industry or your audience, at least one of these types of blog posts is bound to help you increase your online visibility.
Everything You Need to Know About Google’s Helpful Content Algorithm Update
Google just finished rolling out its latest core algorithm update, so let’s talk about what happened and what that means for your SEO strategy.
How to Conduct Market Research for Better Marketing Decisions
Use these 4 tips to conduct market research, plus some advice on how to use that information to make sure your marketing efforts drive results.
How to Work with a Digital Marketing Agency
I’ll start with my process for onboarding new clients, then talk about how you can make sure you get the most out of your experience with a digital marketing agency.
How to Increase Your Top-of-Mind Awareness with Content Marketing
3 ways to use content marketing to stay top of mind with your target audience.
Writing for SEO vs Writing for Humans: Can You Have It Both Ways?
Getting the most out of your content involves a delicate balance between writing for SEO and writing for humans.
How to Make a Digital Marketing Funnel That Works for Your Business
The internet completely changed the way the marketing funnel looks and works, so let’s talk about the modern marketing funnel.
10 Online Marketing Strategies to Boost Your Small Business
Is your online marketing strategy attracting, engaging, and converting high-quality leads, or does it feel more like you’re shooting in the dark?
What Are Backlinks and Why Are They Important in SEO?
How can you control your search rankings when they rely, at least in part, on what other people say about you?
SEO vs SEM: What’s the Difference?
The terms SEO and SEM tend to get used interchangeably, and while there is a lot of crossover, there are also some differences, so let’s talk about SEO vs SEM.
On-Page SEO vs Off-Page SEO: Everything You Need to Know
On-page SEO are the things on your website that affect your search rankings. Off-page SEO is what other people are saying about you that affect your rankings.
9 Blog Post Ideas You Can Use Right Now
If you have trouble coming up with blog post ideas, this blog post will give your inspiration a boost.
Google’s May 2022 Core Update: What You Need to Know
4 things you need to know about Google’s latest core algorithm update, plus what this means for SEO strategies going forward.
My Experience Using AI Writing Software: Can It Compete with the Professionals?
I was curious to see if AI writing software is all it’s cracked up to be, so I tried a couple options to see what they had to offer.
7 Reasons You Should Join A Blogging Community
Joining my blogging coaching program gives you exclusive access to my knowledge and expertise, but the community is where the real value is.
How to Create an Awesome Lead Magnet and Remain GDPR Compliant
4 tips to help you create and distribute an awesome lead magnet, plus 3 tips to help you remain compliant with the GDPR.
What Are Linkable Assets and How Can You Use Them to Improve Your SEO?
Examples of linkable assets you can use to improve your search rankings, as well as how to get links to your linkable assets.
Data vs Insights: Using Information to Make Better Business Decisions
Know how to turn data into insights, and what makes a valuable insight and which insights you can dump.
How to Write Blog Posts Faster
Writing is time consuming, and since you don’t have time to waste, you can use these tips to write more in less time.
What Is A/B Testing in Marketing and Why Should I Use It?
Let’s talk about what A/B testing in marketing is, why it’s so important, and how you can implement it to improve your content marketing strategy.
Content vs Content Marketing vs Content Marketing Strategy
Want a sneak peek at my new book? I just published my very first book, Content Marketing Made Easy. I wrote it because I kept hearing people talk about content marketing and SEO as though they were insurmountable hurdles to getting found online, when the fact is you just need to know how to play…
What Is a Keyword Map and How Can it Improve My SEO Strategy?
5 things you need to know about keyword mapping and how to use it to improve your SEO strategy.
What Is Duplicate Content and What Can You Do About It?
There will always be people (and robots) scraping your content and pasting it on their own websites, but there are a lot of other things that can create duplicate content.
Why You Should NOT Worry About Your Site’s Domain Authority
Is domain authority the measure of your site’s pulse that some marketers claim it is?
How to Use Niche Marketing to Grow Your Business
3 reasons you should use niche marketing, and 8 actionable tips you can use to start growing your business.
When Is the Best Time to Send a Newsletter?
5 tips for choosing the best time to send your newsletter, as well as what to put in it to engage and keep your audience’s attention.
Google’s Personalized Search and How It Affects Your SEO Strategy
4 things you need to know about Google’s personalized search and how to make it work for your SEO strategy.
How to Create an Effective Email Drip Campaign That Drives Sales
What is an email drip campaign and how can you create one that helps you grow your business while you sleep?
How to Not Offend People with Your Marketing Content
8 tips for writing more inclusive content that makes everyone feel welcome to your website.
What Is a Good Bounce Rate and How Can You Lower Yours?
A bounce rate of 0 is unrealistic, but how can you tell what is a good bounce rate and what’s too high? How can you improve your bounce rate?
What the Death of Third-Party Cookies Means for Your PPC Campaigns
5 Things you need to know about what Google’s ban on third-party cookies means for your PPC campaigns.
How the Stages of a Marketing Funnel Are Like the Stages of a Relationship
There are 4 stages of the marketing funnel that are similar to the stages of a romantic relationship.
8 Ways to Start a Blog Post to Grab Your Reader’s Attention
After the headline, the introduction is the most important part of your content. Use these 8 tips to make sure your introduction engages readers so the CTA can convert them.
December 2021 Product Reviews Update
5 things you need to know about Google’s latest product reviews update.
How to Conduct Keyword Research to Boost Your SEO
Using the right keywords is key to showing up in front of your target audience when they’re looking for you. Here’s everything you need to know.
How to Write Better Blog Posts with a Blogging Coaching Program
Introducing the launch of my brand-new blogging group coaching program! Want to get more out of your blogging efforts? I can show you how.
How to Create an Effective SEO Plan for 2022
SEO is an ongoing process, so use these 7 tips to optimize your website for search engines and make 2022 your best year yet.
Google’s Anticlimactic Core Algorithm Update
Google’s latest core algorithm update was so mild, you might not have even noticed it happened.
The Top 11 SEO Trends for 2022: What You Need to Know
Google is constantly updating its algorithm, so if you missed the biggest updates of 2021, this article has everything you need to know.
The Best SEO Plugin for WordPress: All in One SEO vs Yoast
The pros and cons of two of the most popular SEO plugins for WordPress websites.
5 Best Strategies to Generate B2B Leads from Your Blog
The buyer journey for those in B2B industries and professional services looks different from the buyer journey of those in B2C industries, where a single social media ad can lead to a sale, especially if the product is low cost and/or a necessity. There are a few reasons B2B industries tend to have a longer…
How to Do A Website Content Audit to Improve Your Content Marketing Strategy
How and why to conduct a website content audit, including a list of metrics to track so you can take your content marketing strategy to the next level.
How to Identify Customer Pain Points So You Can Generate More Leads
9 tips to help you identify your customers’ pain points so you generate and convert more leads for your business.
What Is Gated Content? 4 Ways It Can Help You Generate Leads for Your Business
Gated content can be a great way to lead prospects through the buyer journey, but only if used strategically.
Google’s Title Tag Update: Cons and… Cons
Part of Google’s latest core algorithm update included some changes to how headlines show up in search results.
How to Create an Impressive Speaker One Sheet in 6 Easy Steps
Some elements of your speaker one sheet are optional, but there are 6 things it needs.
4 SEO Tips for Financial Advisors
SEO is never easy, but it’s especially difficult for anyone working in financial services or the health and wellness space, including everyone from nutritionists to personal trainers to doctors. Google is constantly trying to improve their algorithm so they can reliably help their users find answers to the questions they’re asking.
As we all know, there’s a lot of misinformation out there, and it’s not hard to find it, even with search engines like Google doing their best to prevent them from rising to the top of searches (yes, social media is a major factor, but that’s a discussion for a different blog post). This is why Google created their EAT standards and incorporated them into just about every aspect of their algorithm: to help their users find information they can trust.
But you can Google “best coffee near me” and if you end up going with one of Google’s top results and it turns out to not, in fact, be the best coffee near you, the worst thing that can happen is your coffee is doesn’t live up to your expectations – or maybe it does live up to your expectations, but it could have been even better had you known about the cafe that actually serves the best coffee in town. The point is, the stakes are pretty low.
Contrast that with looking for advice about the best diet for someone with diabetes. If Google directs you to the right information, you could successfully get your blood pressure under control, and maybe even scale back on your insulin. If Google directs you to the wrong information, the results could be disastrous or even fatal, and Google really does not want to be responsible for that.
The same could be said of looking for advice about whether to invest in the stock market and/or which companies to invest in. If Google directs you to valuable information, you could get rich. If Google directs you to misinformation, you could lose your life savings, and again, Google does not want to be responsible for that.
…
How to Become a Thought Leader: 5 Ways to Improve Your Authority Through Blogging
There are a lot of ways to position yourself as a thought leader, but if you don’t show up on the first page of Google, you might as well not exist.
Content Marketing Strategy vs Content Strategy: The Similarities and Differences You Need to Know
While there is a significant amount of overlap between content marketing strategy and content strategy, there are also some key differences
How to Use SMART Content Marketing Goals to Drive Results for Your Business
Content marketing is like anything else: you need to know what you want your content to achieve, and you need to be SMART about setting and achieving those goals.
There is a lot of content out there about the definition of a SMART goal, so I won’t spend too much time on it here. I’ll just briefly remind you that the acronym stands for Specific, Measurable, Achievable, Relevant, and Time sensitive.
If you’ve been blogging for a while now, but not seeing results from it, the problem could be that you haven’t taken the time to develop SMART content marketing goals before creating your content. Let’s turn that around with these tips.
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How to Avoid Email Spam Filters and Reach Your Target Audience
It’s hard enough to get people to sign up for your newsletter without having to worry about getting caught in the spam filter.
The Content Marketing Tools I Use to Optimize My Content Creation Process
When I was in college, there was a bead store just off campus that I would walk past almost every day. I resisted as long as I could, but finally the day came when I walked in and it was all over. I became fascinated with the idea of making my own jewelry because I could make whatever I wanted!
But I needed much more than just beads. I needed wires to put the beads on. I needed pliers to manipulate those wires, wire cutters for trimming those wires to the right length, and clamps for compressing the small tubes of metal that would hold the wire in place. Essentially, I needed the right tools. Without them, my beautiful jewelry was just a handful of beads.
The same goes for my content marketing strategy.
When I started out, I was basically a freelance writer who provided blog posts (as well as other forms of written content) to my clients. But as I learned more about SEO and the need for a comprehensive content strategy, the more I realized I needed to invest in the right tools.
Without the right tools, you’re just shooting in the dark with your content creation process, which is a great way to waste a lot of time and effort. It might seem tedious to do your keyword research and analyze your headline before you start writing anything, but that effort is going to pay off more than creating content without a strategy ever could.
With that in mind, I thought I would go over the content marketing tools I use in my own content creation process and how each one helps elevate my content from just another blog to a comprehensive content strategy.
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Why and How to Repurpose Content to Get More Out of Your Content Strategy
You can create a ton of content without spending all your time (or all your money) creating content.
The Importance of Storytelling in Marketing: Use These Tips to Engage and Convert More Leads
What does Cinderella have in common with your marketing content? Probably more than you think.
What Are Topic Clusters and How Can They Help Your SEO?
When properly implemented into your content strategy, topic clusters can be a great way to improve your SEO, drive more traffic to your website, and convert more leads into clients.
What Is Evergreen Content and How Can You Incorporate It Into Your Content Strategy?
Let’s talk about evergreen content: what it is, why you need it, and how to incorporate it into your content strategy.
7 Ways to Do Guest Blogging to Improve Your Authority and SEO
People will always take what you say on your own website with a grain of salt. But write the same content on an influencer’s website and suddenly you’re an expert.
How to Write the Perfect Bio To Close the Deal
I talk a lot about the ability of a good content marketing strategy to attract, engage, and convert online leads, and yet I have somehow missed talking about one of the most crucial pieces of content when it comes to closing the deal: your bio. Your bio is a must-see for anyone who is considering…
Google’s Page Experience Update and How It Will Affect Your Search Engine Rankings
Google is rolling out another major update to their algorithm, and although they say it shouldn’t have a major impact on web traffic, we’ve heard that before.
How Content Relevance Affects Your SEO and How to Make Sure Your Website Has It
If your content isn’t attracting the right leads to your website, it might be lacking in content relevance.
How to Create a Marketing Persona
For Christmas one year my mom bought my four-year-old cousin whatever the hottest toy for four year olds was that year and my cousin was ecstatic. My aunt (not the kid’s mom, but another aunt) was utterly baffled because she had never heard of the toy and my cousin’s enthusiasm took my aunt completely by surprise. My aunt asked my cousin what shows she watched where they advertise such toys and the poor kid didn’t even know what the word “advertise” meant. She just gave my aunt a confused look and went back to playing with her new favorite toy.
Not only does my aunt hardly ever watch TV, but even if she were to watch, it wouldn’t be children’s cartoons, and toymakers tend to advertise almost exclusively during children’s programming. They know parents (and in-the-know aunts, like my mom) would be making the purchasing decision, and despite the fact that parents and cool aunts are more likely to watch news and other adult programming than cartoons, the toymakers also know that lots of adults who don’t have kids and don’t care about the latest toys are also watching the news and other TV programming for adults, so it’s a waste of time for them to spend their advertising dollars there. While the younger kids might not have the independence to buy the toys themselves, toymakers know they can rely on kids begging their parents for the toys they see advertised.
The advertisers had narrowed down their target audience to kids within a certain age range and they knew what programs those kids were watching and what programs they were not watching, so they spent their advertising dollars accordingly.
Can you imagine how much money they would have lost if they had paid for their commercials to be played on all the networks during all kinds of different programming, day and night? They never would have been able to sell enough toys to pay for all that air time, not only because of the expense, but because so much of that expense would have been wasted by showing the ad to people who aren’t interested.
…A Tale of Two Marketers
If you’ve spent any time at all reading this blog or watching the videos on my YouTube channel, you know I’m all about giving people the tips and resources they need to write their own blog posts that successfully attract, engage, and convert online leads. But even with all this free knowledge, researching, writing, and editing content is still a fairly time-intensive process, and it’s not always the best use of your time. Consider this story of two marketers:
…What Is a “SERP” and What Does It Mean for Your SEO?
Wondering what all these SEO people are talking about when they say “SERP”? Here’s everything you need to know about the acronym and what it means for your SEO.
How to Overcome Writer’s Block and Write More Blog Posts
6 tips to help you write more blog posts, even after your muse has stopped talking to you.
7 Tips for Spring Cleaning for Your Website
With spring and a vaccine on the way, you might be cleaning your home and/or your office, but what about your website?
Blogging Skills vs. Writing Skills: There’s a Difference
6 ways to improve your blogging skills, regardless of the writing skills you’ve already worked so hard to build.
7 Tips for Creating a Content Marketing Plan That Does Not Rely on Luck
7 tips to create a content marketing plan that gets the results you need for your business instead of wasting your time and energy.
How to Define Your Brand’s Tone of Voice: 6 Ways to Stand Out from the Competition
Think about your favorite TV show. If you saw a line of dialogue from an episode that had not yet aired, would you be able to tell right away which character was going to say that line? Or your favorite book. Do you ever come across a line of dialogue in your book without a…
9 Steps to a Great Content Creation Process
Here’s my process for creating content, both for my own online marketing purposes, and for my clients.
What Is Keyword Cannibalization and How Can You Avoid It?
Everything you need to know about how keyword cannibalization works and how you can avoid it to make sure the right page always ranks.
How to Create Content Your Audience Will Love
I was recently at a networking event where a business coach was talking about her newsletter, and one of her subscribers (we’ll call her Margaret), who happened to be attending this networking event, piped up to say, “Why don’t you just start your newsletters, ‘Dear Margaret’?” The coach had done such a good job of…
What’s the Ideal Length for a Blog Post?
5 tips for determining the ideal length for your blog posts.
How to Optimize Your Content for Voice Search
Voice search isn’t going anywhere, so use these 7 tips to make sure your content shows up when your target audience uses voice search to look for you.
How to Write an Ebook to Get More Leads for Your Business
From concept to promotion, these are the 7 steps you need to follow to create an ebook to attract, engage, and convert leads for your business.
Google Core Algorithm Update December 2020
7 big takeaways from Google’s latest core algorithm update. What to do if your website traffic was affected.
The Ultimate Guide to Content Marketing for B2B Audiences
How B2B content marketing differs from B2C content marketing and what you need to create an effective B2B content marketing strategy.
The Future of Blogging in 2021
7 things to expect from the future of blogging and SEO in 2021.
How to Match the Right Call to Action to Your Content
There are a lot of elements to crafting the perfect call to action, but it all boils down to understanding your customers and their journey to buying.
How to Blog to Boost Your Business
Does anyone even read blogs anymore? I get this a lot from small business owners who should be blogging, but don’t want to blog. Mostly they’re solopreneurs who are just starting out and think that either a) they don’t read blogs and therefore no one else does, or b) the market is too saturated with…
Is Google Too Big? What Does the Antitrust Lawsuit Against Google Mean for the Future of SEO?
The current antitrust lawsuit against Google might have a big impact on the future of SEO.
Client Success Story: Touhy, Touhy & Buehler, LLP
How I brought in $75,000 in six months for my client just through the blog posts I wrote for them.
How to Crush Your Content Strategy With an Editorial Calendar
5 things you need to do before you start writing (much less publishing) your blog posts for your small business.
How to Overcome Your Fear of Blogging
9 ways to overcome your fear of blogging so your business can attract, engage, and convert more leads online.
What to Include in a Newsletter: How to Write A Newsletter That Gets Opened and Drives Conversions
The idea of a newsletter can be kind of intimidating for small business owners. What’s considered “newsworthy”? Do my clients really want to hear about this, or am I just shoving more junk in their inbox that will get deleted without having been opened? Add to that the idea that a newsletter is just more…
Case Study: Michelle Smith of Z&B Consulting
How I took one business coach’s blog from scattered to strategic while keeping the content consistent with her tone and voice.
Outbound Marketing vs Inbound Marketing: What’s the Best Way to Grow Your Business?
The pros and cons of both outbound marketing and inbound marketing to help you determine which strategy is right for your business.
Search Intent: What It Is and How to Use It to Make Sure the Right People Find You
You might know which search terms your target audience is using, but do you know the intention behind each search term?
How to Use Google’s EAT Standards to Boost Your SEO
Google’s EAT standards are too important to be ignored, so if you’re not sure you understand what the big deal is, this article lays it out for you.
Content Marketing vs Content Strategy: How to Use Them to Grow Your Business
Content marketing can’t get you the results you need if you don’t have a strategy in place first. This blog post will teach you everything you need to know about using them to get the most out of your business’ online presence.
How to Write a Catchy Headline for Your Blog
Your blog can’t do any good if no one reads it, so here are 10 things you can do to make sure your headlines get clicks.
Can You Do Your Own Content Marketing?
5 reasons you should absolutely NOT do your own content marketing.
How to Start Planning a Successful Content Strategy
The 3 most important aspects of planning and implementing a successful content strategy.
The Role of Content Marketing in B2B Marketing
8 ways content marketing can improve your B2B marketing.
How to Write the Best Press Releases
Know when, why, and how you should write a press release to increase your brand’s visibility and credibility.
Google Algorithm Update May 2020
It’s been a rough Google algorithm update, but the results are in, so let’s take a look at how it’s affected everyone’s rankings.
How to Create a Winning Content Strategy for Your Blog
12 content strategies you can use to make sure your blog drives the results you need for your business.
How to Create Marketing Content That Drives Sales
5 tips to help you develop and maintain a content marketing strategy that will help drive sales.
6 Telecommuting Tips to Help You Get the Most Out of Working from Home
If you’re new to working from home, use these tips to improve your productivity and make the most of your video conferences.
How to Market Your Business During a Global Crisis
5 ways you can market your business, even while we’re all going through a global crisis.
What Is a Content Marketing Strategy and How Can It Help You Grow Your Business?
Everything you need to know about content marketing strategies – from what they are, to why you need them, to how to make the most of them.
Do’s and Don’ts of Content Marketing During a Pandemic
You can still market your business during a pandemic (even if you’re shut down), but there’s a right way and a wrong way to do so.
How and Why to Conduct a Site Audit to Make the Most of Your Online Presence
If it’s been a year or longer since you last audited your website, it’s time to take advantage of this time when you’re stuck at home.
6 Ways to Get Ahead on Your Content Marketing While You’re Stuck at Home
If you’re stuck at home during this pandemic, you might as well take the opportunity to get ahead on your content marketing.
The Importance of Online Marketing During a Pandemic
5 things you can do to keep your business going during a pandemic.
Why Blogging Is Important for Your Business
If you aren’t blogging for your business, you’re missing out on opportunities to engage with and convert leads.
Is Blogging Dead?
Is it true that no one reads blogs anymore? If so, how can we get in front of our target audiences?
Google January 2020 Core Update
Google just finished rolling out another core algorithm update. Here’s what that means for your website’s ability to show up in searches.
This Is What it Takes to Be an SEO Content Strategist
Everything you need to be an effective SEO content strategist, plus what you need to know if you’re looking to hire one.
Here’s What Blogging Will Look Like in 2020
8 ways you can create a killer blogging strategy in 2020.
What Is SEO and How Can It Build Your Business?
What is SEO, why do you need it, and how can you take advantage of it to attract new clients and grow your business?
Paid Search vs Organic Search: How to Get the Most Bang for Your Buck
Are you better off trying to organically rank on the first page of Google or paying for it?
5 SEO and Content Trends to Focus on in 2020
From keywords to images, these are the SEO and content trends you need to focus on to get the highest ROI in 2020.
Google Algorithm Update: BERT
Table of Contents What Does this Google Algorithm Update Mean for Search Engine Marketers? How Long Tail and Short-Tail Keywords Affect Online Visibility After the Google Algorithm Update How Can I Optimize for the Latest Google Algorithm Update? Keep Up to Date with Evolutions in Language Create Value Google has made another major update to…
Google Core Algorithm Update September 2019
Google recently released another core update to its algorithm and caused a lot of panic. Was all that panic for nothing?
Google Algorithm Updates for Backlinks September 2019
With Google constantly changing its algorithm, are content strategists doomed to always be one step behind?