Skip to content
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us
  • Home
  • Meet the Founder
    • - Speaking Engagements
    • - Alison’s Previous Appearances
    • - Fiction
  • Webinars
    • - Who Are You Blogging For?
    • - Blogging 101
    • - SEO Basics
    • - How to Research Keywords
    • - How to Create Content Google Loves
    • - The Secrets to Writing the Best Sales Pages
    • - What You Need to Know About AI Writing Tools
    • - Email Marketing Tips and Strategies
    • - Optimize Your Google My Business Profile
    • - Backlinks
    • - Google Analytics
    • - Turn Your Content into a Client-Generating Machine
  • Blog
    • - Newsletter
  • Services
    • - Marketing Strategy Services
    • - Writing Services That Make Sales Easy
    • - Corporate Trainings
  • Portfolio
    • - Testimonials
  • Contact Us
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us

Category: Aligning Sales and Marketing

two football players and a football falling to the ground as one player fails to catch it

Why Your Sales Team Isn’t Closing the Leads Marketing Brings In

Mar 10, 2026Alison Ver HalenAligning Sales and Marketing, Blog, Marketing, Marketing Strategy

If you’re bringing in leads, but Sales isn’t closing them, there’s a misalignment in your work that is costing the company money. Here’s what to do about it.

man holding his head in his hands sitting in front of a laptop, cup of coffee, notebook, and camera

Why Your Marketing Team Is Bringing In Bad Leads

Feb 24, 2026Alison Ver HalenAligning Sales and Marketing, Blog

Instead of complaining about marketing bringing in bad leads, why not help them bring in better leads so they can help you do your job better?

CEO asking "Are you two friends?" Sales says "No" while marketing says "yes."

Marketing vs Sales: Why They Work Better Together

Oct 7, 2025Alison Ver HalenAligning Sales and Marketing, Blog, Blogging, Content Marketing, content strategy, Marketing

Why pit marketing and sales against each other? Instead, check out 4 ways marketing can support sales to make their jobs easier.

coffee cup next to a pad with a hand drawing an arrow point to the upper right-hand corner

Case Study: The Client Upsold Herself

Jul 15, 2025Alison Ver HalenAligning Sales and Marketing, Blog, Case Study, Content Marketing, Content Marketing Strategy, content strategy

I was on a call with a prospect who was interested in hiring me to write blog posts for her…

Read More

two sheep bleating at each other

Aligning Sales and Marketing Starts with Communication

Jun 17, 2025Alison Ver HalenAligning Sales and Marketing

Two teams working towards the same goal require teamwork, which requires communication. So use these tips to make sure your Marketing and Sales teams are communicating.

Developed by Shuttle Themes. Powered by WordPress.
  • Home
  • Meet the Founder
  • Webinars
  • Blog
  • Services
  • Portfolio
  • Contact Us