Alison is Available for Both In-Person and Virtual Speaking Events
In addition to being a stellar writer and SEO strategist, Alison Ver Halen, our founder and CEO, is also a professional speaker. She can take the knowledge and experience she’s gained from more than eight years of working in the world of content marketing and SEO and condense it into a presentation that is both engaging and easy to understand.
Whether your event is for entrepreneurs who are just starting out and don’t know anything about blogging, or marketing professionals looking to take their SEO game to the next level, Alison can craft a presentation where everyone will learn something that enables them to craft more effective online campaigns to grow their business.
Keynote Talks
Alison can give a presentation on just about anything related to blogging and SEO, but if you’re looking for some specific presentation ideas, here are some of her standout keynote talks.
What Does Cinderella Have to Do with Blogging?
Getting people to your blog is hard enough, but it’s just the first step. Once they find you, you need to keep them engaged long enough to convince them to take the next step in the buyer journey. Stories are the best way to hook your readers and keep them engaged, but how can you write a blog post that positions you as an expert in your industry, provides actionable tips your readers can use, all while telling a story? The answers are in this presentation.
10 Things You Can Blog About Right Now
One of the hardest things about blogging regularly is consistently coming up with new topics to blog about. By the time you get done with this presentation, you’ll know 10 ways to consistently come up with new blog post topic ideas so you’ll always know what to write about.
How Can People Find You Online?
People are looking for your products/services. How much easier would your life be if you could get in front of them while they’re looking for you? That’s the power of search engine optimization (SEO), but optimizing your website is easier said than done. In the old days, all you needed was a few keywords spread throughout your content, but as Google’s algorithm has become increasingly advanced, it has started taking into consideration much more than just keywords. This presentation covers the basics of SEO so you can get in front of your target audience when they’re looking for you.
Trainings
Want Alison to come in and train your team on a certain aspect of content marketing? Alison can provide trainings on just about anything related to blogging and SEO, but here are some of her favorite topics to train on:
Who Are You Blogging For?
The key to any successful marketing strategy is to understand who your target audience is. Your marketing persona needs to inform everything from the topics you cover, to the words and tone you use in your content, to the platforms you choose for distributing your content. But creating a marketing persona can be easier said than done, so if your team has never created a marketing persona, or if it’s been a while and they’re out of practice, you can bring Alison in for a training.
Brand Voice Guidelines
Your brand’s voice should be so distinctive that people recognize it as belonging to your brand even if they don’t see your logo. This means determining the words you will consistently use throughout your content, the words you will consistently avoid using in your content, and what sets you apart in the marketplace. If your team needs help creating clear brand voice guidelines, you can bring Alison in for a training.
