Let’s say you’re looking to hire someone to fill a position in your company, but you can’t interview them. You can look at their resume, their social media profiles, etc., but you have to hire them without bringing them in for an interview.
Pretty tough, right? It’s doable. You can certainly glean a lot of information from what they put out on the internet about themselves, but wouldn’t it be so much easier if you could just bring them in and ask them about their credentials and work experience?
Setting up your Google My Business page is a lot like letting Google interview you. It’s a way of directly telling Google the kinds of products/services you provide and where you provide them.
With or without a GMB page, Google will crawl your website and try to infer from the content, meta tags, etc. what kinds of searches it should pair you with, but it’s very time consuming. By contrast, if you have a GMB page, especially if you take the time to optimize it, Google doesn’t have to guess. Google will know right away what you provide and where you provide it, which makes it much easier for Google to put you in front of the people who are looking for you.
But there was a key word in there: optimize. You can’t just set up a GMB page with the bare minimum amount of information and expect it to drive results for your business. So, in this webinar, you’ll learn how to:
- Check whether you already have a GMB profile
- Set up a GMB profile
- Optimize your GMB profile
- Post from your GMB profile
- Get reviews for your GMB profile
- Take advantage of the Special Attributes section of your GMB profile
- Monitor your GMB insights
Not only can having a great GMB profile help you rank for relevant searches, it can also help convert the prospects who find your website into customers (or at least from cold leads into warm leads).
This webinar has already taken place, but you can watch the recording any time by clicking the button below.