Do you know who you want to be reading your blog posts? Are you making sure your content is tailored to them, or are you just writing about whatever comes to mind and hoping someone finds it and reaches out to you?
If you try to write for everyone, you’ll end up with content that doesn’t resonate with anyone because you didn’t home in on their pain points or their interests. In order for your blog to help you achieve the goals you set for your business and yourself, you need a strategy, and the first part of that strategy is to identify your blog’s target audience. It’s the difference between shooting into the darkness and hoping you hit something, and shooting at a well-lit target.
In this webinar we’ll go over:
- Everything you need to include in your audience persona
- How to find the information to complete your audience persona
- How to use that information to create content that is successful in attracting, engaging, and converting high-quality leads
Once you have a clear understanding of who your target audience is and how you can serve them, you can come up with topics, write blog posts, and distribute those posts on all the right channels (and at the right time) so you have a better chance of attracting, engaging, and converting them.
This webinar will take place on January 19th, 2023 at 1:00pm CST.