Using the right keywords in the right types of content is incredibly important when it comes to getting in front of your target audience when they’re looking for you.
When people need something, they use words to search for it and Google looks for content that contains those words so it can match that content with the people searching for it. There’s a lot more to SEO than keywords, but keywords are where it all begins. If you don’t have the right keywords in the right places, you won’t be able to get in front of your target audience, much less engage or convert them.
That’s great, but how do you know where to begin when it comes to finding the right keywords to use, how to tell what’s a good keyword and which ones are hopeless, or where to put your keywords? Those are just some of the questions we’ll answer in this webinar.
In this webinar you’ll learn about:
- Different SEO tools and how to choose the right one for your keyword research needs;
- Keyword metrics: what they are and what each one means;
- How to identify (and exploit) a content gap;
- How to know where to begin in your keyword research;
- Long tail vs short-tail keywords;
- Search intent; and
- How to use keyword research to come up with blog post topics.
Once you’ve completed this webinar, you’ll be able to confidently identify keywords your target audience is using to find your products/services and include them in your content to attract high-quality leads to your website.
This webinar has already taken place, but you can watch the recording anytime.