Your content should do the heavy lifting for your Sales team.
It should attract the right prospects to you, while letting the wrong prospects know they’re the wrong prospects and they should keep scrolling.
It should lead the right prospects through the buyer journey, nurturing and educating them through every step of the process. That’s the best way to get high-quality leads who already half-way convinced they’re the ones who want to work with you before they even get on a call with you.
No more prospects trying to explain to you how you should do your job or why you should charge less. The right content weeds out those prospects for you so the cream can rise to the top.
But creating content that does all that is easier said than done. Doing so requires:
- A strong understanding of your brand
- Understand where your prospects are at each stage of the buyer journey
- How to create content for each stage of the buyer journey
- How to motivate prospects to take the next step in the buyer journey
- The time to consistently create, optimize, edit, and distribute all that content
Even if you know how to create content that does all that, you have a business to run. Creating content is at the bottom of the to-do list, which means it’s always getting put off for another day.
At the same time, you can’t get to the next stage in your business without strong content.
What’s a busy professional to do?
Blog Writing
Have you ever had a new prospect call you out of the blue already halfway convinced they want to work with you?
I have, and they’re some of the easiest sales calls I’ve ever made.
Sometimes they find me by searching online, finding their way to my website, and reading some blog posts before they call.
Other times we meet at a networking event or they see one of my presentations before signing up for my newsletter. That gets them regular updates on my blog, my services, and the digital marketing world at large. Not only does that keep me top of mind, but the blog posts nurture and educate those leads so, when they are ready to hire, they’re already halfway convinced I’m the one they need.
But writing blog posts takes a lot of time and energy, and honestly, you have better things to do.
Instead of struggling to come up with something to write when it’s time to publish another blog post (or kicking yourself for not having published a new blog post in months), why not hire a reliable professional to take care of your blog for you so you can focus on what you do best?
With our blog writing services, you can have custom blog posts written in your voice and tailored to your audience. In the meantime, you can spend the time you would have spent struggling to create a blog post working on the aspects of your business that you enjoy and that drive the most revenue.
Newsletter Writing Services
You just met someone at a networking event or conference. They fit the profile of your ideal client, and they’d love to work with you, but they’re not ready yet. Maybe they don’t have the budget yet, or the approval from their boss, but they’ll definitely follow up with you later.
Will they follow up?
Your options are:
- Let that excitement die as you both forget about each other
- Get their contact information and spend countless hours calling and emailing them to “just check in” and see if they’re ready for your services yet
- Offer to add them to your newsletter so you can send them updates
That last one is deceptively powerful.
Not only is it an easy way for you to stay top of mind without the endless “just checking in” emails everyone hates, but it does so in a way that educates the prospect on the value you provide and the problems you solve while positioning you as the go-to expert in your industry.
When done right, your newsletter should do the heavy lifting for your sales team so all they have to do is answer a few questions, help the client figure out the right solution for them, and take their credit card information.
Content Writing Services for Websites
Once someone comes to your site, you have 15 seconds to get their attention. Will your website content them draw them, or make them click away?
Your website can be so much more than a digital business card, but only when it’s properly leveraged. It should:
- attract the people who are already aware they have a problem and are looking for a solution
- engage those prospects long enough to get them to the call to action
- educate those prospects so they understand the value you provide and the problems you solve
- position you as the expert in your industry
- convince those prospects to take action to become at least a warm lead, if not a new client
That’s a lot to ask of your website, and it doesn’t happen by accident.
It happens when the website and its content are created with a thorough understanding of your brand, your ideal clients, the problems you solve for those clients, the value you bring, and the journey they go through before deciding to hire you.
That’s why we don’t promise content delivered overnight. We take our time to get to know you and do our research before handing in our first draft.
Bio Writing Services
Your bio is a crucial piece of marketing content that people most often encounter in the final stages of the buyer journey. It plays a vital role, not only in solidifying your position as an expert in your industry, but building the KLT factor (Know, Like, and Trust).
The fact is there are plenty of people who do what you do, but no one does it quite like you. Not everyone is your ideal client, but when your ideal client does find your bio, you want to make sure it conveys, not only your professionalism, but your personality. What makes you unique? Why should someone want to work with you over one of your competitors?