Getting in front of your target audience when they’re looking for you is all about content. These days, anytime someone has a question, their first step is to ask Google for information on the topic. That means you need to create content that answers those questions in order to get in front of them when they’re looking for you.
Google then crawls the content on your website to figure out what your site is all about and whether you’re worthy to be put in front of its users.
But how does Google determine whether your content is worthy?
The first thing Google looks for is whether your content contains any of the words/phrases people are using to look for you. To do that, you need to know how to find and identify the right keywords and phrases to put in your content.
That was the focus of our previous webinar, the recording of which you can watch here.
In this webinar, you’ll learn how to create content Google loves so it will want to put you in front of its users when they’re searching for you. You’ll learn:
- How to make sure your topics are relevant;
- How to make sure your content is easy for Google to read;
- How to make sure your content is easy for humans to read;
- How to determine how long your content should be;
- How often you should be publishing new content;
- How to use images to improve your search rankings;
- How to use backlinks to improve your search rankings;
- How AI is impacting the world of online search.
This webinar will take place on Thursday, May 16th, 2024 at 1:00 PM CDT, but it will be recorded. If the time doesn’t work for you, you can still register to make sure a link to the recording is automatically sent to your inbox.