How to Use Content Marketing to Overcome Objections in the Sales Process
6 tips for creating content to overcome objections before the prospect ever gets on the phone.
Case Study: The Client Upsold Herself
How do I know Sales & Marketing work better together? Because I’ve experienced it myself when my content helped a client upsell herself.
Your Digital Marketing Strategy Is Your SEO Strategy
Every important element of a strong digital marketing strategy is also an important element of a strong SEO strategy.
The Wrong Way to Approach a New Website
4 things not to do when creating a new website, and 1 perfect way to approach your new website project.
How to Market a Business No One Knows Exists
Just because people don’t know your services exist doesn’t mean they aren’t looking for a solution to their problem…
Should I Start a Podcast for My Business?
Podcasting is an undertaking, so before you commit yourself, you’d better make sure it’s worth the effort.
How to Market to Different Segments of Your Audience
Marketing to different segments of your audience without alienating the other segments is possible, but it requires strategy and intention.
When Is It Time to Rebrand?
6 instances when it might make sense to invest in a rebrand to take your company to the next level.
When Is the Best Time to Send a Newsletter?
5 tips for choosing the best time to send your newsletter, as well as what to put in it to engage and keep your audience’s attention.
Using the Hero’s Journey in Your Content Marketing to Motivate Your Audience
Let’s talk about what the hero’s journey is, why you should use it in your marketing content, and how to use it effectively.