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  • Home
  • Meet the Founder
    • - Speaking Engagements
    • - Alison’s Previous Appearances
    • - Fiction
  • Webinars
    • - Who Are You Blogging For?
    • - Blogging 101
    • - SEO Basics
    • - How to Research Keywords
    • - How to Create Content Google Loves
    • - The Secrets to Writing the Best Sales Pages
    • - What You Need to Know About AI Writing Tools
    • - Email Marketing Tips and Strategies
    • - Optimize Your Google My Business Profile
    • - Backlinks
    • - Google Analytics
    • - Turn Your Content into a Client-Generating Machine
  • Blog
    • - Newsletter
  • Services
    • - Marketing Strategy Services
    • - Writing Services That Make Sales Easy
    • - Corporate Trainings
  • Portfolio
    • - Testimonials
  • Contact Us
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us

Category: SEO

How to Market a Business No One Knows Exists

Aug 11, 2026Alison Ver HalenBlog, Content Marketing, Content Marketing Strategy, Marketing, Marketing Strategy, SEO

Just because people don’t know your services exist doesn’t mean they aren’t looking for a solution to their problem…

Google’s March 2026 Core Algorithm Update

Apr 21, 2026Alison Ver HalenBlog, Google Core Algorithm Update, SEO

Google’s March 2026 core algorithm update focused on filtering out content “generated” primarily by AI and promoting valuable, expert-led content.

The underside of a bridge with the supports labeled "branding" and the bridge labeled "SEO"

How to Build a Strong Brand for Strong SEO

Mar 24, 2026Alison Ver HalenBlog, Branding, SEO

A solid branding strategy is all about building trust, and a lot of the same tactics that build trust with people also build trust with search engines.

a robot asking a human on a laptop if they need help

Content Marketing in the Age of AI: What You Need to Know

Jan 13, 2026Alison Ver HalenArtificial Intelligence, Blog, SEO

I recently had the pleasure of sitting down with Jeremy Rivera on the Unscripted SEO Podcast to talk about content…

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2025 year in review

What Happened in Marketing in 2025?

Dec 16, 2025Alison Ver HalenArtificial Intelligence, Blog, Marketing, SEO

From chatbots to thought leadership, a lot changed in marketing in 2025 … and a lot stayed the same.

Robot next to the Google logo

Google’s June 2025 Core Algorithm Update: Everything You Need to Know

Jul 29, 2025Alison Ver HalenBlog, Core Algorithm Update, SEO

Google released another core algorithm update in June 2025, so let’s talk about what happened and what it means for your SEO strategy.

blogging word cloud

8 Elements of a Successful Blog Post to Keep Them Reading

Jun 3, 2025Alison Ver HalenBlog, Blogging, Content Marketing, Content Marketing Strategy, content strategy, SEO, website content

To make sure every blog post attracts, engages, and converts high-quality leads for your business, make sure each post checks all these boxes.

Robot next to the Google logo

AI in SEO: What Is It Doing and What Should We Be Doing to Prepare?

May 20, 2025Alison Ver HalenArtificial Intelligence, Blog, Content Marketing, Content Marketing Strategy, content strategy, Marketing, Marketing Strategy, online marketing, SEO, website content

How can we get people to our websites in a world of AI search? By adjusting your content marketing strategy to make the robots happy.

drawing of a man holding his head in his hands as he looks up at the arrows twisting and turning behind him

Google’s March 2025 Core Algorithm Update Was a Wild Ride

Apr 8, 2025Alison Ver HalenBlog, Core Algorithm Update, google core update, SEO

Google’s March 2025 core algorithm update was aimed at improving rankings for websites with high-quality content that answers the questions people are asking.

blogging word cloud

Benefits of Blogging for Business

Feb 25, 2025Alison Ver HalenBlog, Blogging, Content Marketing, Content Marketing Strategy, content strategy, Marketing, Marketing Strategy, online marketing, SEO

If you think blogging is dead, I have 10 proven benefits of blogging that will prove you wrong.

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