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  • Home
  • Meet the Founder
    • - Speaking Engagements
    • - Alison’s Previous Appearances
    • - Fiction
  • Webinars
    • - Who Are You Blogging For?
    • - Blogging 101
    • - SEO Basics
    • - How to Research Keywords
    • - How to Create Content Google Loves
    • - The Secrets to Writing the Best Sales Pages
    • - What You Need to Know About AI Writing Tools
    • - Email Marketing Tips and Strategies
    • - Optimize Your Google My Business Profile
    • - Backlinks
    • - Google Analytics
    • - Turn Your Content into a Client-Generating Machine
  • Blog
    • - Newsletter
  • Services
    • - Marketing Strategy Services
    • - Writing Services That Make Sales Easy
    • - Corporate Trainings
  • Portfolio
    • - Testimonials
  • Contact Us
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us

Category: online marketing

segmented newsletter subscriber list

When Is the Best Time to Send a Newsletter?

Jun 16, 2026Alison Ver HalenBlog, content strategy, newsletter, online marketing

5 tips for choosing the best time to send your newsletter, as well as what to put in it to engage and keep your audience’s attention.

Robot next to the Google logo

AI in SEO: What Is It Doing and What Should We Be Doing to Prepare?

May 20, 2025Alison Ver HalenArtificial Intelligence, Blog, Content Marketing, Content Marketing Strategy, content strategy, Marketing, Marketing Strategy, online marketing, SEO, website content

How can we get people to our websites in a world of AI search? By adjusting your content marketing strategy to make the robots happy.

blogging word cloud

Benefits of Blogging for Business

Feb 25, 2025Alison Ver HalenBlog, Blogging, Content Marketing, Content Marketing Strategy, content strategy, Marketing, Marketing Strategy, online marketing, SEO

If you think blogging is dead, I have 10 proven benefits of blogging that will prove you wrong.

thermometer on a background of flames

Create Content for Cold Leads, Warm Leads, and Hot Leads

Jan 28, 2025Alison Ver HalenBlog, Blogging, Content Marketing, Content Marketing Strategy, content strategy, email marketing, Marketing, Marketing Strategy, newsletter, online marketing, website content

Create content to attract cold leads, engage warm leads, and convert hot leads.

Interlocking hands under the words "better together"

Why SEO and Web Design Need to Work Together to Get Your Website to Rank

Dec 31, 2024Alison Ver HalenBlog, online marketing, SEO

SEO and web design aren’t just part of your marketing strategy, they are both integral to your SEO strategy.

content distribution

How to Distribute Content and Drive Traffic to Your Website

Dec 17, 2024Alison Ver HalenBlog, Content Marketing, content strategy, digital strategy, Marketing, Marketing Strategy, online marketing

Everything from the best types of content to distribute to the best channels to distribute content to the strategy you need to make your efforts successful.

AI in SEO

How Is SearchGPT Changing How People Look for and Engage with Information?

Oct 22, 2024Alison Ver HalenArtificial Intelligence, Content Marketing, Content Marketing Strategy, digital strategy, online marketing, SEO

With the Introduction of SearchGPT into the online search market, you might need to make some significant changes to your SEO strategy.

girl with a laptop looking at the viewer with various images coming from the laptop

How a Website Heatmap Can Improve Your Ability to Attract, Engage, and Convert Leads Online

Sep 24, 2024Alison Ver Halendigital strategy, online marketing

What is a website heatmap? How does it work? And how can you use it to make your website more effective?

shape of a person's head made out of puzzle pieces

Book Review: The Psychology of a Website

Jul 30, 2024Alison Ver HalenBlog, Book Review, Content Marketing, digital strategy, Marketing, Marketing Strategy, online marketing, SEO, website content

For an excellent book on content marketing and SEO, you can’t do much better than this book on the Psychology of Marketing

Aladdin as Prince Ali asking "do you trust me?"

The Psychology of Trust: How to Convince People to Work with You

Jul 16, 2024Alison Ver HalenBlog, Blogging, Branding, Content Marketing, content strategy, Marketing, Marketing Strategy, online marketing

6 tips to use your website and marketing materials to gain the trust of your audience.

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