The Psychology of Visuals in Marketing
How visuals in your marketing impact the psychology of your audience to engage and convert them.
How to Create an Awesome Lead Magnet While Remaining GDPR Compliant
4 tips to help you create and distribute an awesome lead magnet, plus 3 tips to help you remain compliant with the GDPR.
Website Architecture to Improve Your SEO and Lead Conversions
Let’s talk about what website architecture is, why you should care, and how you can improve yours.
The Psychology of Marketing: How to Use Psychology to Make Your Marketing More Effective
3 specific ways in which a working knowledge of psychology helps your marketing efforts.
Paid Search vs Organic Search: How to Get the Most Bang for Your Buck
Are you better off trying to organically rank on the first page of Google or paying for it?
Paid Media vs Earned Media vs Owned Media: 3 Ways to Improve Your Visibility
Ideally, you should be using paid media, earned media, and owned media together, rather than relying on one or two. First, let’s talk about what each strategy means.
LinkedIn Articles vs Blog Posts: Which Is Better for Your Business?
The pros and cons of LinkedIn articles vs the pros and cons of blog posts. There’s also a quick mention of LinkedIn newsletters.
What Is Gated Content? 4 Ways It Can Help You Generate Leads for Your Business
Gated content can be a great way to lead prospects through the buyer journey, but only if used strategically.
Book Review: Five Golden Keys to Sharpen Your Website
Despite the title, and how short this book is, I had a lot more than five tips I took away from it that I felt the need to share.
What Should You Put on Your Home Page to Engage and Convert Visitors?
Your home page needs to do a lot of things with very little content if it’s going to be effective. Here are 7 things your home page needs.