Case Study: The Client Upsold Herself
How do I know Sales & Marketing work better together? Because I’ve experienced it myself when my content helped a client upsell herself.
The Wrong Way to Approach a New Website
4 things not to do when creating a new website, and 1 perfect way to approach your new website project.
How to Market to Different Segments of Your Audience
Marketing to different segments of your audience without alienating the other segments is possible, but it requires strategy and intention.
When Is It Time to Rebrand?
6 instances when it might make sense to invest in a rebrand to take your company to the next level.
When Is the Best Time to Send a Newsletter?
5 tips for choosing the best time to send your newsletter, as well as what to put in it to engage and keep your audience’s attention.
Using the Hero’s Journey in Your Content Marketing to Motivate Your Audience
Let’s talk about what the hero’s journey is, why you should use it in your marketing content, and how to use it effectively.
What To Do With Your Brand Guide
You need to know how to use your brand guide if you’re going to try to get a return on your investment in that brand guide.
What Are Psychographics and How Can You Use Them to Make Your Content More Relevant?
What’s the difference between demographics vs psychographics? Why are psychographics important? How can you get psychographic data on your target audience?
Testimonials vs Case Studies: Similarities, Differences, and How and Where to Use Them
From format to focus to where to put them, let’s dive into the similarities and differences between testimonials and case studies.
Marketing vs Sales: Why They Work Better Together
Why pit marketing and sales against each other? Instead, check out 4 ways marketing can support sales to make their jobs easier.