How to Market a Business No One Knows Exists
Just because people don’t know your services exist doesn’t mean they aren’t looking for a solution to their problem…
Should I Start a Podcast for My Business?
Podcasting is an undertaking, so before you commit yourself, you’d better make sure it’s worth the effort.
How to Market to Different Segments of Your Audience
Marketing to different segments of your audience without alienating the other segments is possible, but it requires strategy and intention.
How AI Is Changing Your Marketing Funnel
Worry less about how to get AI to mention your brand and think more about when to get AI to mention your brand.
Why Your Sales Team Isn’t Closing the Leads Marketing Brings In
If you’re bringing in leads, but Sales isn’t closing them, there’s a misalignment in your work that is costing the company money. Here’s what to do about it.
The Best and Worst SuperBowl Ads of 2026
There’s a difference between a commercial that’s entertaining and one that effectively sells the goods.
What Happened in Marketing in 2025?
From chatbots to thought leadership, a lot changed in marketing in 2025 … and a lot stayed the same.
What Are Psychographics and How Can You Use Them to Make Your Content More Relevant?
What’s the difference between demographics vs psychographics? Why are psychographics important? How can you get psychographic data on your target audience?
Testimonials vs Case Studies: Similarities, Differences, and How and Where to Use Them
From format to focus to where to put them, let’s dive into the similarities and differences between testimonials and case studies.
Top 5 Reasons to Be Afraid of Bad Marketing
Marketing is the start of your sales process. If it’s not doing its job, everything else falls flat.