If you watched the Super Bowl this past Sunday, you probably fit into one of two camps: the camp that is just there for the game and mutes the commercials; and the camp that is just there for the commercials and could not care less about the game.
I watched some of the game, but for the most part I find football to be pretty boring.
As a marketer, I feel the need to watch the commercials, but I can’t watch them the way I used to.
I used to be like most people, talking about the commercials I loved and which ones had my favorite celebrities.
But since I got into marketing I can’t stop analyzing each commercial.
And it’s a sad fact that some of the commercials the old me would have loved, the marketer in me looks at and says, “Who thought that was a good idea?”
So, here’s my list of the best and worst Super Bowl ads of 2026, not based on which ones I found the most entertaining, but which ones I’m guessing will be most effective in selling their products.
Table of Contents
- State Farm
- Draft Kings Live
- Toyota
- Instacart
- Michelob Ultra
- Apple Music
- Homes.com
- Ro
- Wix
- Codex
- Netflix?
- Liquid Death
- Claude
- Lay’s
- Meta
- SquareSpace
- T-Mobile
- Pepsi
- WeatherTech
- Rocket Redfin Mortgage
- Dove
- Levi’s
- Nerds
- Uber Eats
- Bosch
- Copilot
- Hydration?
- Intuit Turbo Tax
- Universal Orlando Resort
- Dunkin’
- Coinbase
- Bueno
- Raisin Bran
- Southwest
- Eos
- Bud Light
- Svedka
- Genspark
- Peacock
- ChatGPT
- Gemini
- Pokémon
- Poppi
- Volkswagen
- Pringles
- Ring
- Budweiser
- Xfinity
- Ritz
- Grubhub
- Davis Law Firm
- Endeavor Health
- Alexa
- Red Bull
- Hellman’s
- Wegovy
- Base 44
- HeGetsUs.com
- Hims & Hers
State Farm
This ad featured Hailee Steinfeld looking for insurance and talking to a couple guys who offer her insurance, but it’s less good, and they go on to do other silly things that are less good.
My only quibble about this one is that I think it could have featured the State Farm name more often, but they did a good job of inserting it early, and featuring it strongly at the end, which is important.
Rating: B
Draft Kings Live
I think this was supposed to be highlighting the fact that you can make bets live during sporting events, but they used Colin Jost and Michael Che from SNL’s Weekend Update to riff on the fact that SNL isn’t really live. It told me nothing about Draft Kings and made it seem like the “live” feature they were promoting is a lie.
Rating: F
Toyota
This is a great example of a cute commercial I loved, but did nothing to sell me on the product. It featured a bunch of kids talking to their adult selves about how much they can accomplish if they push themselves.
It’s adorable and inspirational and has absolutely nothing to do with Toyota.
Rating: F
Then there was another Toyota commercial that started with a dad telling his young son, “Let’s go for a drive.” It shows him carefully buckling him in before they leave.
Then it fast forwards a few decades and the kid his grown up and taking his dad for a drive in a newer Toyota.
It could have done more to talk up the advantages of Toyota cars over other brands, but I love that it pulls on the heartstrings while keeping the product front and center throughout the commercial.
Rating: B
Instacart
I had no idea this was an ad for Instacart until the very end. Even thinking about “that ad with Ben Stiller,” I knew it annoyed me, but I couldn’t think for the life of me what it was trying to sell.
Rating: F
Michelob Ultra
It starts strong with a bunch of people getting together for beers after skiing and the worst skier always has to buy. So some old guy takes him under his wing and trains him so he can be better at skiing and not have to buy the beers all the time.
This one was OK. Skiing doesn’t really have anything to do with beer, but they get points for showing the logo at the beginning and end of the ad.
Rating: B
Apple Music
You want to know how to do an ad right? You look at what Apple does, because I don’t think I’ve seen them get it wrong yet.
This one said, if you like a song that plays during the Super Bowl halftime show, you can automatically add it to your Apple Music library during the show.
BRILLIANT!
- They connected it to what we were watching, which just happened to be one of the most anticipated (and most watched) Super Bowl halftime shows of all time
- They clearly explained the benefit: “You see something you want? Here’s how you can get it.” Are they using AI to provide that feature? Probably. Did you hear or see any mention of “AI” in that ad? Nope. Because it doesn’t matter. What matters is what the product can do for me, and that’s what Apple showed in just a few seconds.
This is the Platonic ideal of ads.
Rating: A++++++++++++++++
Homes.com
These ads are always so disappointing. And it’s not even difficult to sell homes, which is probably why they’re not trying.
But if you’re going to pay for a Super Bowl ad featuring Jeff Goldblum and Heidi Gardner, why wouldn’t you bother to make it good?
This ad focused on the idea that they offer homes in so many places it’s easier to find a place you can’t find a home than one you can, so they wasted their time showing their stars in the depths of the ocean, in a desert, floating in space. All things that have absolutely nothing to do with homes.
Rating: F
Ro
This ad featured Serena Williams selling a weight-loss drug called Ro.
The thing is, I don’t want to buy a weight-loss drug from a professional athlete. I want to buy it from someone who has struggled with their weight because that’s someone who has been where I am and found a solution. Serena Williams is just collecting a paycheck. I’m not mad at her for that, but I’m not going to buy the drug, either.
Rating: F
Wix
I’m torn on this one. It showed someone putting together a website and making it look beautiful, functional, and easy, which is Wix’s whole thing.
On the other hand, I had no idea it was an ad for Wix until the very end because it didn’t mention the brand name until the very end.
Rating: C
Codex
I’m still not sure what Codex is. I think this ad was supposed to show off all the awesome stuff you can do with AI, but none of it was super compelling.
It started with robots failing to do basic stuff, and I don’t think that was helped by showing the robots successfully doing basic stuff a few seconds later.
Rating: F
Netflix?
I don’t even know what this was an ad for, so I don’t even know how to label it. It’s a movie, there was a lot of 1970’s iconography, but we never got the name of the movie or even a release date. Just “coming to Netflix.”
Rating: F
Liquid Death
This product’s alleged claim to fame (according to this ad) is that it’s an energy drink that does not explode your head, and that’s just dumb.
Rating: F
Claude
Two people at a park talking about fitness, and one guy was clearly supposed to be representing an AI chatbot, but it went off on a tangent that was obviously an advertisement.
Claude then used that to highlight the fact that they never include ads.
I’m kind of conflicted on this, but I like it more as I write about it.
On the one hand, it is a clever way to show off that your product doesn’t include a feature that annoys everyone.
On the other hand, it’s an ad talking about how they don’t use ads, and that seems contradictory.
Also, they didn’t use the Claude logo or say anything about Claude until the very end.
Rating: B
Lay’s
An old man hands keys to a woman saying, “It’s time to hang it up,” and she says, “How about one last time?”
Then they have a montage of her growing up while helping him grow potatoes. They feature idyllic shots of her running through a field with a dog, and who doesn’t love that?
My problem is I had no idea this was an ad for Lay’s Potato Chips until the very end.
Rating: C
Then there was another Lay’s commercial that started with a guy saying, “These aren’t just any potatoes, they’re Lay’s potatoes. Today we’re turning them into Lay’s potato chips and delivering them to your door.”
The guy goes on to promise that the chips will go from the ground to your door in 72 hours or less. Then he turns to the camera and says, “That’s longer than it took us to make this commercial,” and I appreciate the humor in that.
I also appreciate that it focuses on Lay’s as a potato chip made of real potatoes, which is a focus they’ve had in their rebrand over the past year.
It also showed the Lay’s name and logo early and often throughout the commercial, so they get points for that.
Rating: A
Meta
This featured a bunch of people doing daring stunts. The ad claimed it meant “Athletic Intelligence is here.” But they had to have a disclaimer at the bottom saying, “Do not attempt.”
On the one hand, I get the value of showing athletes doing cool stuff during the biggest sports show of the year, but effective ads are supposed to show you all the cool stuff you can do with a product, not tell you not to do it because it’s dangerous.
Rating: F
SquareSpace
A black-and-white artsy-looking film featuring Emma Stone in an old building on a tiny island looking for “Emmastone.com” but it consistently comes up “unavailable.” She gets more and more upset, destroying laptop after laptop, as though the laptop is the problem.
It’s not until the very end that it shows the SquareSpace logo and says, “Get your domain before you lose it.”
On the one hand, this is a very real problem business owners face.
On the other hand, this isn’t really showing how SquareSpace helps solve that problem.
Do they protect your domain with autorenewals so it doesn’t go back on the market?
Or do they just take your money for a year and then sell it to the highest bidder?
This ad is fun, especially for movie geeks such as myself, but it could have been much more effective.
Rating: D
T-Mobile
Backstreet Boys singing about T-Mobile. I think the focus is more on the band than on the perks of T-Mobile, especially when they focus on things like a free slurpee. It’s fun and cute, but could be more effective. As it is, makes me think T Mobile can only get new customers through gimmicks, rather than superior service.
Pepsi
I think the idea here is that a Polar Bear is going through a breakup? But then it meets another Polar Bear with a Pepsi, and suddenly their on the JumboTron together, drinking Pepsi and looking happy?
I think I have to give this one an A because it does a good job of showing the Pepsi logo throughout the ad, and that’s really all you need when you’re selling a soft drink.
Rating: A
WeatherTech
This ad spent all its time showing all the cool ad-ons to your car you can get from WeatherTech, many of which I didn’t even know about.
Extra points for doing so while consistently showing the WeatherTech name.
Rating: A
Rocket Redfin Mortgage
This showed two teenaged girls moving to a new town and passing each other, but they don’t interact until a storm comes, one girl loses her dog, and the other finds the dog and brings it back for her.
There’s even a B plot of a dark-skinned man saying high to his next-door neighbor who is clearly supposed to be a racist Trump supporter until the dark-skinned man cuts up a branch that fell over his neighbor’s driveway during the storm and suddenly racism is solved!
First of all, you can’t have a B plot in a Super Bowl ad. You’re paying way too much to lose focus.
Second, Rocket Redfin Mortgage is getting mentioned in this blog post more than it got mentioned in that ad.
Does the neighborhood you move into matter?
Of course.
Does Rocket Redfin Mortgage help you choose your neighborhood?
I have no idea.
I get that mortgages are boring, but they’re not that boring. It could be so easy to talk about the hassle of getting a mortgage and how Rocket Redfin Mortgage can make the process easy and painless for their clients, but this ad did none of that.
At its best, it might encourage people to reach out to their neighbors and support their community, which is doubtless a good thing.
But it’s not going to help Rocket Redfin Mortgage win any business.
Rating: F
Dove
I wanted to like this one because I love Dove products and it featured girls on a soccer field getting ready for a big game.
I love the feminism of supporting female athletes, but I wish it had focused more on how Dove can keep you fresh and moisturized while you’re playing with your friends.
Rating: C
Levi’s
This ad is just a montage of butts in jeans and we don’t even see the Levi’s logo until the very end, much less why we should choose Levi’s over any other brand of jeans.
Rating: F
Nerds
Apparently Nerds come in gummy form now. Was anyone asking for that? I’m not even a fan of Nerds, but it seems to me there are plenty of other companies selling gummy candies, but no one else has tiny, pebble-like candies. That’s what sets them apart.
I wish I could get my hands on the market research that went into launching this product, because maybe I’m wrong. Maybe there were a bunch of Nerds consumers saying they would totally eat Nerds in gummy form.
The ad featured Andy Cohen realizing Nerds is now in gummy form and deciding they need a makeover so they can “reintroduce you to the world.”
It’s not a bad idea. After all, that’s exactly what a rebrand is. The ad was fun and it announced the new product. Whether or not the new product is a good idea is a question for product development, not marketing.
Rating: A
Uber Eats
Matthew McConaughey keeps annoying Bradley Cooper while holding groceries. It turns out they have some sort of beef, but Cooper says they’ll never agree, so just give up.
How is any of that supposed to make me want Uber Eats?
How hard can it be to talk up the fact that you’re hungry now, but you can’t make it to the store? You’re in the middle of making dinner and you realize you forgot a key ingredient?
Uber Eats to the rescue!
That’s a relatable problem everyone has had that you are solving for them. This gimmick with two famous actors annoying each other is not relatable and it has nothing to do with what you’re selling.
Rating: F
Bosch
A guy looks like a standard white guy and he says he’s “just a guy,” until he uses Bosch, at which point he magically transforms into Guy Fieri.
I like the play on words and I like the idea of tools making people feel powerful.
I just wish they had an ad for women.
Rating: A
Copilot
This featured an NFL recruiter looking at what an athlete can do, then asking Copilot to assemble data on some of the top-performing athletes, their stats, and what it would take to recreate that. He looks up and the athlete Copilot just described is the athlete standing in front of him.
First of all, I love an ad featuring football during a football game, but in a way that makes sense. It’s not there just for the sake of having something about football, it uses football to show off what the technology can do.
This is how you do an ad for an AI product. Don’t tell me it’s AI. Show me what it can do.
Rating: A
Hydration?
This ad featured various toilets singing “take a look at me now,” and left us all wondering what it was an ad for.
At the end it switched to “Take a look at your pee,” and turned out to be an ad encouraging people to make sure they’re properly hydrated.
It then showed someone pouring something into a glass of water. Presumably whatever they were pouring into it is supposed to help keep us hydrated, but even though I’m writing this immediately after having watched the ad, I have no idea what the product was.
Rating: F
Intuit Turbo Tax
This ad features Adrian Brody trying to be moody and dramatic in an ad for their tax services, but then they pull back the fourth wall and try to get him to be happy about taxes because they make it so easy.
Brody claims he doesn’t do happy, and if there’s no drama, he can’t do the part, and then he storms off.
It’s almost more of an ad for Adrian Brody than it is for Inuit Turbo Tax, but I like that they kept the logo prominent, at least through the last half of the ad, and that they focused on making a process everyone dreads into something painless.
Rating: B
Universal Orlando Resort
This featured a small boy who kept getting called “little man” and is looking at all the rides and measuring himself to see if he meets the minimum height requirement for the rides he wants to go on.
I love it because it did a great job of showing the Orlando sign regularly, so we knew what amusement park was being advertised. It showed the most exciting part of a fair number of their rides, and the idea of being small and wanting to be big enough to go on the “big kid rides” is so relatable.
Rating: A
Dunkin’
What if Good Will Hunting was made as a comedy?
I think it’s funny that this ad did not feature Matt Damon, but instead Ben Affleck in the role of the genius janitor, but instead of a janitor, he’s working at Dunkin’ Donuts, and his manager asked if he arranged the donuts in the Fibonacci sequence again.
I like that part, but then it went off on a tangent from a variety of sitcoms from the ’90s and had absolutely nothing to do with Dunkin’ Donuts.
It was funny and nostalgic, but did more for the brands of all those old shows than for the Dunkin’ brand.
Rating: D
Coinbase
This ad had nothing to do with money or cryptocurrency.
Rating: F
Bueno
This ad featured a lot of people in trouble saying “no bueno,” then someone else would say, “yes bueno” and give their reason.
It’s cute, and I like the wordplay on “bueno” meaning “good” and the term “no bueno,” which has become so ubiquitous even most gringos are familiar with it.
I also like that the commercial ended by showing off all the tasty things that are in the candy.
Rating: B+
Raisin Bran
This ad featured William Shatner as “Will Shatt” which I think was supposed to be a play on the past tense of shit. I wouldn’t normally condone a commercial focusing on poop, but this commercial managed to dance around it in such a way that it was still a happy, upbeat commercial while still making it clear they were talking about poop.
I still think it would have been more effective to talk it up as a healthy cereal that actually tastes good.
Rating: C
Southwest
This showed us that the airport is a jungle without telling us. It just showed a bunch of people running up escalators and through security in a jungle setting.
It ended with Southwest saying “assigned seating is here.”
First of all, the Southwest name and logo didn’t appear until the very end, so they lose points for that.
Second, I’m not sure how much of an ad that is since every other airline has assigned seating, so Southwest is just solving a problem they created?
Rating: F
Eos
This one started with Mikey Day hosting “Is it cake?” and someone guesses the boom operator is the cake because she smells like cake.
She says it’s because she’s wearing Eos body spray.
Mikey Day then of course has to take it to an extreme by saying, “there’s only one way to find out,” then going after the poor boom operator with a sharp knife.
That is horrifying and does not make me want to wear Eos body spray. Also, am I the only one who doesn’t want to smell like food?
Flowers? Always.
Food? Never.
Rating: F
Bud Light
A barrel of Bud Light tips over and goes tumbling down a hill at a wedding. Everyone is so eager not to lose the beer, they all go tumbling down after it.
I think the best thing I can say about this commercial is that it’s cute. It’s not terribly effective, but I’m also not sure an ad for Bud Light needs to be terribly effective. They just need to remind people they exist and make them feel thirsty, and this ad accomplishes that.
Rating: A
Svedka
Robots dancing while shaking up Svedka vodka bottles. “Shake your bots off.” So dumb and ineffective.
The line “shake your bots off” is not worth having your ad featuring robots dancing and doing stupid things when you could have shown people getting together with people over cocktails featuring Svedka. How hard is that?
Rating: F
Genspark
This ad featured Matthew Broderick saying he’s going to take the day off and have Genspark do his work for him. He then strolls through the office pointing his finger and having Genspark do work for people so they can take the rest of the day off.
I really don’t like that this ad makes it look like AI can replace workers, because that’s a very real fear that a lot of people have. If you can take the day off without your boss noticing, how long before you go on vacation permanently?
A more effective ad would have been to show people stressing over all the work they have to do, especially when it’s mindless admin work. Then have the AI come in to clean up their to-do list by taking all the boring tasks off it, leaving them with just the stuff they love doing.
Rating: F
Peacock
This ad talked up the power of imagination while showing off some of their most popular movies (old and new), and I can’t think of a better ad for a streaming service.
Rating: A
ChatGPT
A teenager is making tamales to sell and asks ChatGPT various questions about things he needs to know to run his business and make it successful.
I like the idea of a commercial showcasing a small company supporting a family and using ChatGPT to make it easier for them to do that.
Rating: A
This ad told the story of an old man passing on the farm that’s been in the family for generations to his daughter. She uses ChatGPT to help her analyze data and provide forecasts to help her keep the farm going.
I was just talking to a friend of mine about this ad, and he liked the story, but when I asked him what it was for, he said he had no idea. He thought it might have been a wealth management company.
Rating: F
Gemini
A mom is looking with her young son at pictures of the new house they just bought. The son is not happy about moving, but the mom uses AI to show the kid what his bedroom will look like once all his stuff is in there.
It’s adorable and heartfelt and shows off how the product can make some of those tough life transitions easier.
Rating: A
Pokémon
This ad featured various celebrities talking about their favorite Pokémon, but it’s not clear at first that they’re talking about Pokémon. It sounds like they’re talking about a celebrity, so the audience leans in because we want to know who they’re talking about before the “big reveal” that they’re talking about Pokémon.
Rating: B
Poppi
A student is sitting in what appears to be a boring college class. She pops a Poppi and the class erupts into chaos.
I didn’t like it at first, but the more I think about it, the more I have to approve of a company showcasing their product as something that can turn a boring event into an exciting event.
Is it overpromising?
Absolutely.
Will it make people buy Poppi?
Probably.
Rating: B
Volkswagen
This one just kept featuring people going out to have adventures, while saying meaningless things like, “Life. If we’re not living it, what are we doing here?”
There’s so much opportunity to make a Volkswagen an inherent part of those moments, but this ad didn’t bother to do that.
I think I only glimpsed the logo once, and the message had nothing to do with the product.
Rating: F
Pringles
Sabrina Carpenter saying she’s “tired of boys. needs a man.” So she builds herself one out of Pringles.
It’s so dumb, and again, has nothing to do with Pringles.
That said, it does feature the Pringles logo early on, and the Pringles chip throughout the commercial, and let’s face it, that’s all you need to do to get people to start craving some Pringles.
Rating: B
Ring
This ad showed people using the Ring app to help families find lost dogs. As a dog lover, I love this so much. It’s a new use of the Ring cameras that also tugs on the heartstrings.
Rating: A
Budweiser
A pony and baby bald eagle become best friends! I love the story, but it had absolutely nothing to do with Budweiser and didn’t even bother to show the Budweiser logo until the very end.
Rating: F
Xfinity
This shows clips of all the electronics shutting down at Jurassic Park, then the Xfinity guy comes in to save the day, the park is a huge hit, and no one gets eaten by a T Rex.
It’s OK, but it could have been better. I know we all love that movie, but I don’t want a 30-second alternate version of the movie in which no one gets eaten by a dinosaur.
I want the original version of the movie because it is perfect, and I want Xfinity to solve my mundane internet issues here at home and at work.
Rating: B
Ritz
Bowen Yang and John Hamm are jealous as they watch people at a party they weren’t invited to because they’re “salty.”
This was supposed to be a clever play on words that ended with talking about the salty crisp of a Ritz, but it failed. First, they’re not invited, but then they’re talking about going to the party anyway? And they end up going anyway?
This was one of those Super Bowl ads that featured celebrities for the sake of featuring celebrities instead of featuring the product they’re supposed to be selling. That said, I see them trying and including mentions of the product throughout the commercial, so it’s not a total fail.
Rating: C
Grubhub
A bunch of people at what is supposed to be a fancy dinner and someone asks, “Who will eat the fees?”
The question gets repeated up and down the table until George Clooney says, “Grubhub will eat the fees,” which they use to announce Grub hub doesn’t charge fees.
I love it because Grub hub delivers food, so it’s a nice, relevant play on words.
Rating: A
Davis Law Firm
This started off with two people, Penny Pinscher and Neil Feinprint, talking about a law firm that just destroys them in court. They’re both talking with their faces in the dark so we can’t see them, and I love an ad for a law firm that makes it seem like it’s so big and mean, no one else wants to go up against them.
That said, I’d rather the ad focus on what the firm does for it’s clients. How do they feel having Davis Law Firm represent them? What outcome do they get after hiring the firm?
Rating: C
Endeavor Health
I love this commercial because it put their doctors and nurses front and center, as well as the amazing things they do to keep people alive and healthy. Perfect.
My only note is that the name, Endeavor Health, should have been used more than just the one time at the very end of the commercial.
Rating: A-
Alexa
Chris Hemsworth doesn’t want Alexa+ because he’s sure it will kill him. When it asks how it could do that, he says “A million different ways,” and a montage starts of him in various positions in which the robot kills him.
It ends with his wife rolling her eyes and saying her car has arrived.
Then Alexa says, “You look tense. Should I book you a massage with a cinnamon scrub?” He says, “You can do that? I do love a cinnamon scrub.”
The ending is cute, but why would you have a commercial for AI that focuses so much time on how robots can kill us, especially when there are so many people who do have very real fears about that?
The calling of a car and booking a massage should have been the focus of the ad, not an afterthought.
Rating: F
Red Bull
A dog is flirting with another dog, his owner calls him, he says, “I’ll be right back,” then goes over to his owner, let’s him attach the leash, uses it to tie his human to a tree, unclips it, and goes back to flirting. It’s cute. It doesn’t make me want a RedBull, but it does build on the brand they’ve been building for decades now, so I’ll give it a passing grade.
Rating: B
Hellman’s
Andy Samberg starts singing a version of “Sweet Caroline” while wearing a jacket that says “Meal Diamond” on the back.
Nothing about that makes me want Hellman’s, and I say that as someone who loves mayonnaise. I understand it’s tough to make mayo exciting, but the answer isn’t funny gimmicks that have nothing to do with your product. The answer is to talk about how your product is the supporting actor that helps the lead of your meal shine.
Rating: F
Wegovy
Kenan Thompson, DJ Khaled, and various other celebrities talking about how if there were a pill to make things easier, they’d take it.
They proceed to give examples of things they would like to take a pill for rather than deal with, and while they’re silly, I love the idea of, “take a pill and this problem is solved for you.”
They’re right, that’s powerful, and we do all wish a lot of things in life were that easy.
Rating: A
Base 44
I like that the story went from from, “Nina built an app? Nina can’t code” to the idea that now everyone can make an app.
The ad went on to show snippets of everyone talking about all the apps they were making. I’m not sure we need more apps in our life, but I get the excitement of being able to create something in seconds.
Rating: A
HeGetsUs.com
This ad leaned heavily into the idea that, “there’s more to life than more,” and ends with a woman walking off alone.
I should think the church would want to lean into a sense of community, which is one of the things they do best. Loneliness is increasingly a problem in this country, so I don’t think watching someone walk off by themselves is as appealing as they think it is.
Rating: F
Hims & Hers
T focus of this commercial is that “the wealth gap is a health gap.”
The wealthy get the best of everything, customized for them, so why not you?
I love this. The same science. The same access. Now that’s rich.
This is perfect. It takes a huge problem we have in this country, faces it head on, and provides a solution for the 99% of the population who are not insanely wealth.
Rating: A
When you consider the fact that each Super Bowl ad costs $8 million, with some costing more than $10 million for prime-time placement, and that’s just the cost to air the ad! That doesn’t include the cost of hiring expensive celebrities, traveling to location, renting sets, props, costumes, makeup, people to handle it all, etc.
That’s a ton of money that, in some cases, is well used. In other cases, they might as well have taken a stack of $100 bills and lit it on fire.
If you need to get the word out about your business in 2026, but you want to make sure you’re doing so in a way that’s effective, rather than burning money, let’s talk.
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