How to Market Your Book: Launch
Getting the word out about your book on and shortly after publication date is crucial, so here are some tips to help you through.
How to Market Your Book: Pre-Launch
Instead of waiting until your book is published to start promoting, you can give it its best chance by building excitement before Launch Day.
The Wrong Way to Approach a New Website
4 things not to do when creating a new website, and 1 perfect way to approach your new website project.
How to Market a Business No One Knows Exists
Just because people don’t know your services exist doesn’t mean they aren’t looking for a solution to their problem…
Should I Start a Podcast for My Business?
Podcasting is an undertaking, so before you commit yourself, you’d better make sure it’s worth the effort.
How to Market to Different Segments of Your Audience
Marketing to different segments of your audience without alienating the other segments is possible, but it requires strategy and intention.
When Is It Time to Rebrand?
6 instances when it might make sense to invest in a rebrand to take your company to the next level.
From Chaos to Clarity: How a Brand Guide Helps You Navigate The Marketing Waters
How a brand guide provides the clarity you need to know what’s the next right move for your business.
How AI Is Changing Your Marketing Funnel
Worry less about how to get AI to mention your brand and think more about when to get AI to mention your brand.
Why Your Sales Team Isn’t Closing the Leads Marketing Brings In
If you’re bringing in leads, but Sales isn’t closing them, there’s a misalignment in your work that is costing the company money. Here’s what to do about it.