The Best and Worst SuperBowl Ads of 2026
There’s a difference between a commercial that’s entertaining and one that effectively sells the goods.
How to Create Your 2026 Marketing Strategy to Make This the Best Year Yet
Want to make sure your marketing efforts get results in 2026? You need to create a plan based in strategy.
Testimonials vs Case Studies: Similarities, Differences, and How and Where to Use Them
From format to focus to where to put them, let’s dive into the similarities and differences between testimonials and case studies.
Top 5 Reasons to Be Afraid of Bad Marketing
Marketing is the start of your sales process. If it’s not doing its job, everything else falls flat.
Brand First, Marketing Second: Why Consistency is the Key to Winning Customers
The 6 things your brand guide needs before you attempt any marketing efforts.
AI in SEO: What Is It Doing and What Should We Be Doing to Prepare?
How can we get people to our websites in a world of AI search? By adjusting your content marketing strategy to make the robots happy.
Book Review: Courageous Marketing
This book provides an excellent birds-eye view of marketing. It’s great for marketers, for those thinking of going into marketing, and business owners doing their own marketing.
Benefits of Blogging for Business
If you think blogging is dead, I have 10 proven benefits of blogging that will prove you wrong.
Lessons from the Best and Worst Superbowl Ads 2025
The Super Bowl ads were as much fun as always. But were they as effective?
Create Content for Cold Leads, Warm Leads, and Hot Leads
Create content to attract cold leads, engage warm leads, and convert hot leads.