Top 5 Reasons to Be Afraid of Bad Marketing
Marketing is the start of your sales process. If it’s not doing its job, everything else falls flat.
Brand First, Marketing Second: Why Consistency is the Key to Winning Customers
The 6 things your brand guide needs before you attempt any marketing efforts.
AI in SEO: What Is It Doing and What Should We Be Doing to Prepare?
How can we get people to our websites in a world of AI search? By adjusting your content marketing strategy to make the robots happy.
Book Review: Courageous Marketing
This book provides an excellent birds-eye view of marketing. It’s great for marketers, for those thinking of going into marketing, and business owners doing their own marketing.
Benefits of Blogging for Business
If you think blogging is dead, I have 10 proven benefits of blogging that will prove you wrong.
Lessons from the Best and Worst Superbowl Ads 2025
The Super Bowl ads were as much fun as always. But were they as effective?
Create Content for Cold Leads, Warm Leads, and Hot Leads
Create content to attract cold leads, engage warm leads, and convert hot leads.
How to Target Emotions in Marketing to Engage and Convert More Leads
You can target positive emotions, negative emotions, or a combination of the two to make your marketing more impactful.
How to Distribute Content and Drive Traffic to Your Website
Everything from the best types of content to distribute to the best channels to distribute content to the strategy you need to make your efforts successful.
The Marketing Trends That Dominated 2024
4 trends that dominated the world of marketing in 2024 and what it means for your marketing strategy in 2025.