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  • Meet the Founder
    • - Speaking Engagements
    • - Alison’s Previous Appearances
    • - Fiction
  • Webinars
    • - Who Are You Blogging For?
    • - Blogging 101
    • - SEO Basics
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    • - How to Create Content Google Loves
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    • - Turn Your Content into a Client-Generating Machine
  • Blog
    • - Newsletter
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    • - Marketing Strategy Services
    • - Writing Services That Make Sales Easy
    • - Corporate Trainings
  • Portfolio
    • - Testimonials
  • Contact Us
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us

Category: Artificial Intelligence

AI funnel

How AI Is Changing Your Marketing Funnel

Apr 7, 2026Alison Ver HalenArtificial Intelligence, Blog, Content Marketing Strategy, Marketing, Marketing Strategy

Worry less about how to get AI to mention your brand and think more about when to get AI to mention your brand.

a robot asking a human on a laptop if they need help

Content Marketing in the Age of AI: What You Need to Know

Jan 13, 2026Alison Ver HalenArtificial Intelligence, Blog, SEO

I recently had the pleasure of sitting down with Jeremy Rivera on the Unscripted SEO Podcast to talk about content…

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2025 year in review

What Happened in Marketing in 2025?

Dec 16, 2025Alison Ver HalenArtificial Intelligence, Blog, Marketing, SEO

From chatbots to thought leadership, a lot changed in marketing in 2025 … and a lot stayed the same.

Robot next to the Google logo

AI in SEO: What Is It Doing and What Should We Be Doing to Prepare?

May 20, 2025Alison Ver HalenArtificial Intelligence, Blog, Content Marketing, Content Marketing Strategy, content strategy, Marketing, Marketing Strategy, online marketing, SEO, website content

How can we get people to our websites in a world of AI search? By adjusting your content marketing strategy to make the robots happy.

which marketing trends dominated in 2024

The Marketing Trends That Dominated 2024

Dec 3, 2024Alison Ver HalenArtificial Intelligence, Blog, Marketing, Marketing Strategy

4 trends that dominated the world of marketing in 2024 and what it means for your marketing strategy in 2025.

AI in SEO

How Is SearchGPT Changing How People Look for and Engage with Information?

Oct 22, 2024Alison Ver HalenArtificial Intelligence, Content Marketing, Content Marketing Strategy, digital strategy, online marketing, SEO

With the Introduction of SearchGPT into the online search market, you might need to make some significant changes to your SEO strategy.

3 girls beating one girl who is lying on the ground

Google Is Dealing with AI Advances and an Antitrust Lawsuit: How Will This Affect the Future of Search?

Aug 13, 2024Alison Ver HalenArtificial Intelligence, Blog, digital strategy, SEO

Google has been making a lot of headlines lately, and not in a good way. So let’s talk about what this could mean for the future of SEO.

a robot asking a human on a laptop if they need help

“Generative” AI in Google Search Results: What You Need to Know

Jun 18, 2024Alison Ver HalenArtificial Intelligence, SEO

How does “generative” AI in Google’s search results work, and what does it mean for the future of SEO?

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