Case Study: The Client Upsold Herself
I was on a call with a prospect who was interested in hiring me to write blog posts for her…
8 Elements of a Successful Blog Post to Keep Them Reading
To make sure every blog post attracts, engages, and converts high-quality leads for your business, make sure each post checks all these boxes.
AI in SEO: What Is It Doing and What Should We Be Doing to Prepare?
How can we get people to our websites in a world of AI search? By adjusting your content marketing strategy to make the robots happy.
7 Ways to Do Guest Blogging to Improve Your Authority and SEO
People will always take what you say on your own website with a grain of salt. But write the same content on an influencer’s website and suddenly you’re an expert.
Benefits of Blogging for Business
If you think blogging is dead, I have 10 proven benefits of blogging that will prove you wrong.
Create Content for Cold Leads, Warm Leads, and Hot Leads
Create content to attract cold leads, engage warm leads, and convert hot leads.
How to Target Emotions in Marketing to Engage and Convert More Leads
You can target positive emotions, negative emotions, or a combination of the two to make your marketing more impactful.
How to Distribute Content and Drive Traffic to Your Website
Everything from the best types of content to distribute to the best channels to distribute content to the strategy you need to make your efforts successful.
Goal-Setting Tips for Your 2025 Marketing Efforts
Before putting together your marketing goals for 2025, you need to take a look at what worked in 2024, where you want to go in 2025, and put it all together.
How the Psychology of Authority Makes it Easier for Prospects to Trust You
Why positioning yourself as an authority in your industry is so important +4 ways to go about doing so.