The Content Marketing Tools I Use to Optimize My Content Creation Process
The difference between content marketing and a content strategy is having the right tools at your disposal and knowing how to use them.
How to Become a Thought Leader: 5 Ways to Improve Your Authority Through Blogging
There are a lot of ways to position yourself as a thought leader, but if you don’t show up on the first page of Google, you might as well not exist.
Content Marketing Strategy vs Content Strategy: The Similarities and Differences You Need to Know
While there is a significant amount of overlap between content marketing strategy and content strategy, there are also some key differences
How to Use SMART Content Marketing Goals to Drive Results for Your Business
Content marketing is like anything else: you need to know what you want your content to achieve, and you need to be SMART about setting and achieving those goals.
There is a lot of content out there about the definition of a SMART goal, so I won’t spend too much time on it here. I’ll just briefly remind you that the acronym stands for Specific, Measurable, Achievable, Relevant, and Time sensitive.
If you’ve been blogging for a while now, but not seeing results from it, the problem could be that you haven’t taken the time to develop SMART content marketing goals before creating your content. Let’s turn that around with these tips.
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What Is a “SERP” and What Does It Mean for Your SEO?
Wondering what all these SEO people are talking about when they say “SERP”? Here’s everything you need to know about the acronym and what it means for your SEO.
7 Tips for Creating a Content Marketing Plan That Does Not Rely on Luck
7 tips to create a content marketing plan that gets the results you need for your business instead of wasting your time and energy.
9 Steps to a Great Content Creation Process
Here’s my process for creating content, both for my own online marketing purposes, and for my clients.
How to Write an Ebook to Get More Leads for Your Business
From concept to promotion, these are the 7 steps you need to follow to create an ebook to attract, engage, and convert leads for your business.
The Ultimate Guide to Content Marketing for B2B Audiences
How B2B content marketing differs from B2C content marketing and what you need to create an effective B2B content marketing strategy.
How to Match the Right Call to Action to Your Content
There are a lot of elements to crafting the perfect call to action, but it all boils down to understanding your customers and their journey to buying.