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  • Home
  • Meet the Founder
    • - Speaking Engagements
    • - Alison’s Previous Appearances
    • - Fiction
  • Webinars
    • - Who Are You Blogging For?
    • - Blogging 101
    • - SEO Basics
    • - How to Research Keywords
    • - How to Create Content Google Loves
    • - The Secrets to Writing the Best Sales Pages
    • - What You Need to Know About AI Writing Tools
    • - Email Marketing Tips and Strategies
    • - Optimize Your Google My Business Profile
    • - Backlinks
    • - Google Analytics
    • - Turn Your Content into a Client-Generating Machine
  • Blog
    • - Newsletter
  • Services
    • - Marketing Strategy Services
    • - Writing Services That Make Sales Easy
    • - Corporate Trainings
  • Portfolio
    • - Testimonials
  • Contact Us
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us

Tag: SEO

eat-seo

How to Use Google’s EEAT Standards to Boost Your SEO

Jan 2, 2024Alison Ver HalenBlog, content strategy, SEObacklinks, Google, SEO, seo strategy

Google’s EAT standards are too important to be ignored, so if you’re not sure you understand what the big deal is, this article lays it out for you.

backlinks

What Are Backlinks and Why Are They Important in SEO?

Jul 26, 2022Alison Ver HalenBlog, SEObacklinks, SEO

How can you control your search rankings when they rely, at least in part, on what other people say about you?

core web vitals

Why You Should NOT Worry About Your Site’s Domain Authority

Apr 5, 2022Alison Ver HalenBlog, SEOblog post, Google, Google rankings, keywords, SEO, SERPs

Is domain authority the measure of your site’s pulse that some marketers claim it is?

seo plan

How to Create an Effective SEO Plan for 2022

Dec 21, 2021Alison Ver HalenBlog, content strategy, digital strategy, online marketing, SEOSEO, seo plan, seo plan for 2022, seo strategy

SEO is an ongoing process, so use these 7 tips to optimize your website for search engines and make 2022 your best year yet.

google updates

Google’s Anticlimactic Core Algorithm Update

Dec 14, 2021Alison Ver HalenBlog, Core Algorithm Update, SEOGoogle algorithm, Google algorithm updates, Google core algorithm update, Google core algorithm update November 2021, google core update, SEO

Google’s latest core algorithm update was so mild, you might not have even noticed it happened.

seo trends for 2022

The Top 11 SEO Trends for 2022: What You Need to Know

Dec 7, 2021Alison Ver HalenBlog, content strategy, digital strategy, online marketing, SEOSEO, seo strategy, seo trends, seo trends for 2022

Google is constantly updating its algorithm, so if you missed the biggest updates of 2021, this article has everything you need to know.

best seo plugin

The Best SEO Plugin for WordPress: All in One SEO vs Yoast

Nov 9, 2021Alison Ver HalenSEObest seo plugins, digital strategy, SEO, seo strategy, wordpress

The pros and cons of two of the most popular SEO plugins for WordPress websites.

thought leadership

How to Become a Thought Leader: 5 Ways to Improve Your Authority Through Blogging

Aug 24, 2021Alison Ver HalenBlog, Blogging, Content Marketing, digital strategy, Marketing, online marketingblogging, blogging for business, blogging strategy, blogging tips, content marketing, content marketing strategy, content marketing tips, marketing, marketing strategy, online marketing, SEO

There are a lot of ways to position yourself as a thought leader, but if you don’t show up on the first page of Google, you might as well not exist.

Google

Google’s Page Experience Update and How It Will Affect Your Search Engine Rankings

Jun 8, 2021Alison Ver HalenBlog, content strategy, Core Algorithm Update, SEOGoogle, Google algorithm updates, SEO, seo strategy

Google is rolling out another major update to their algorithm, and although they say it shouldn’t have a major impact on web traffic, we’ve heard that before.

website content audit

What Is a “SERP” and What Does It Mean for Your SEO?

Apr 6, 2021Alison Ver HalenBlog, content strategy, SEOcontent marketer, content marketing, search engine marketing, SEO, seo strategist, seo strategy, serp, what is a serp

Wondering what all these SEO people are talking about when they say “SERP”? Here’s everything you need to know about the acronym and what it means for your SEO.

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