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  • Meet the Founder
    • - Speaking Engagements
    • - Alison’s Previous Appearances
    • - Fiction
  • Webinars
    • - Who Are You Blogging For?
    • - Blogging 101
    • - SEO Basics
    • - How to Research Keywords
    • - How to Create Content Google Loves
    • - The Secrets to Writing the Best Sales Pages
    • - What You Need to Know About AI Writing Tools
    • - Email Marketing Tips and Strategies
    • - Optimize Your Google My Business Profile
    • - Backlinks
    • - Google Analytics
    • - Turn Your Content into a Client-Generating Machine
  • Blog
    • - Newsletter
  • Services
    • - Marketing Strategy Services
    • - Writing Services That Make Sales Easy
    • - Corporate Trainings
  • Portfolio
    • - Testimonials
  • Contact Us
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us

Tag: seo strategy

eat-seo

How to Use Google’s EEAT Standards to Boost Your SEO

Jan 2, 2024Alison Ver HalenBlog, content strategy, SEObacklinks, Google, SEO, seo strategy

Google’s EAT standards are too important to be ignored, so if you’re not sure you understand what the big deal is, this article lays it out for you.

seo plan

How to Create an Effective SEO Plan for 2022

Dec 21, 2021Alison Ver HalenBlog, content strategy, digital strategy, online marketing, SEOSEO, seo plan, seo plan for 2022, seo strategy

SEO is an ongoing process, so use these 7 tips to optimize your website for search engines and make 2022 your best year yet.

seo trends for 2022

The Top 11 SEO Trends for 2022: What You Need to Know

Dec 7, 2021Alison Ver HalenBlog, content strategy, digital strategy, online marketing, SEOSEO, seo strategy, seo trends, seo trends for 2022

Google is constantly updating its algorithm, so if you missed the biggest updates of 2021, this article has everything you need to know.

best seo plugin

The Best SEO Plugin for WordPress: All in One SEO vs Yoast

Nov 9, 2021Alison Ver HalenSEObest seo plugins, digital strategy, SEO, seo strategy, wordpress

The pros and cons of two of the most popular SEO plugins for WordPress websites.

pine evergreen tree

What Is Evergreen Content and How Can You Incorporate It Into Your Content Strategy?

Jun 29, 2021Alison Ver HalenBlog, Blogging, Content Marketing, content strategy, SEOblogging strategy, content strategy, evergreen content, seo strategy

Let’s talk about evergreen content: what it is, why you need it, and how to incorporate it into your content strategy.

Google

Google’s Page Experience Update and How It Will Affect Your Search Engine Rankings

Jun 8, 2021Alison Ver HalenBlog, content strategy, Core Algorithm Update, SEOGoogle, Google algorithm updates, SEO, seo strategy

Google is rolling out another major update to their algorithm, and although they say it shouldn’t have a major impact on web traffic, we’ve heard that before.

website content audit

What Is a “SERP” and What Does It Mean for Your SEO?

Apr 6, 2021Alison Ver HalenBlog, content strategy, SEOcontent marketer, content marketing, search engine marketing, SEO, seo strategist, seo strategy, serp, what is a serp

Wondering what all these SEO people are talking about when they say “SERP”? Here’s everything you need to know about the acronym and what it means for your SEO.

google core algorithm update december 2020

Google Core Algorithm Update December 2020

Jan 12, 2021Alison Ver HalenBlog, Core Algorithm Update, SEOGoogle, Google algorithm updates, Google core algorithm update, SEO, seo strategy

7 big takeaways from Google’s latest core algorithm update. What to do if your website traffic was affected.

google search bar

Is Google Too Big? What Does the Antitrust Lawsuit Against Google Mean for the Future of SEO?

Nov 17, 2020Alison Ver HalenBlog, content strategy, SEOGoogle, Google lawsuit, SEO, seo strategy

The current antitrust lawsuit against Google might have a big impact on the future of SEO.

search intent what it is and how to use it

Search Intent: What It Is and How to Use It to Make Sure the Right People Find You

Sep 8, 2020Alison Ver HalenBlog, SEOsearch intent, search intent what it is and how to use it, SEO, seo strategy

You might know which search terms your target audience is using, but do you know the intention behind each search term?

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