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  • Home
  • Meet the Founder
    • - Speaking Engagements
    • - Alison’s Previous Appearances
    • - Fiction
  • Webinars
    • - Who Are You Blogging For?
    • - Blogging 101
    • - SEO Basics
    • - How to Research Keywords
    • - How to Create Content Google Loves
    • - The Secrets to Writing the Best Sales Pages
    • - What You Need to Know About AI Writing Tools
    • - Email Marketing Tips and Strategies
    • - Optimize Your Google My Business Profile
    • - Backlinks
    • - Google Analytics
    • - Turn Your Content into a Client-Generating Machine
  • Blog
    • - Newsletter
  • Services
    • - Marketing Strategy Services
    • - Writing Services That Make Sales Easy
    • - Corporate Trainings
  • Portfolio
    • - Testimonials
  • Contact Us
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us

Category: SEO

Interlocking hands under the words "better together"

Why SEO and Web Design Need to Work Together to Get Your Website to Rank

Dec 31, 2024Alison Ver HalenBlog, online marketing, SEO

SEO and web design aren’t just part of your marketing strategy, they are both integral to your SEO strategy.

man in a white lab coat holding a clipboard

How the Psychology of Authority Makes it Easier for Prospects to Trust You

Nov 5, 2024Alison Ver HalenBlog, Blogging, Branding, Content Marketing Strategy, content strategy, Marketing, Marketing Strategy, SEO

Why positioning yourself as an authority in your industry is so important +4 ways to go about doing so.

AI in SEO

How Is SearchGPT Changing How People Look for and Engage with Information?

Oct 22, 2024Alison Ver HalenArtificial Intelligence, Content Marketing, Content Marketing Strategy, digital strategy, online marketing, SEO

With the Introduction of SearchGPT into the online search market, you might need to make some significant changes to your SEO strategy.

negative keywords

What Are Negative Keywords and How Can You Use Them to Improve Your Ads?

Oct 8, 2024Alison Ver HalenBlog, digital strategy, PPC, SEO

You know how frustrating it can be when you search for something and none of the results Google gives you…

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backlinks

Create a Backlink Strategy to Drive More Quality Traffic to Your Website

Sep 10, 2024Alison Ver HalenBlog, Blogging, content strategy, SEO

Backlinks are an essential part of your SEO strategy, so let’s talk about how you can get high-quality links to your website.

3 girls beating one girl who is lying on the ground

Google Is Dealing with AI Advances and an Antitrust Lawsuit: How Will This Affect the Future of Search?

Aug 13, 2024Alison Ver HalenArtificial Intelligence, Blog, digital strategy, SEO

Google has been making a lot of headlines lately, and not in a good way. So let’s talk about what this could mean for the future of SEO.

shape of a person's head made out of puzzle pieces

Book Review: The Psychology of a Website

Jul 30, 2024Alison Ver HalenBlog, Book Review, Content Marketing, digital strategy, Marketing, Marketing Strategy, online marketing, SEO, website content

For an excellent book on content marketing and SEO, you can’t do much better than this book on the Psychology of Marketing

a robot asking a human on a laptop if they need help

“Generative” AI in Google Search Results: What You Need to Know

Jun 18, 2024Alison Ver HalenArtificial Intelligence, SEO

How does “generative” AI in Google’s search results work, and what does it mean for the future of SEO?

backlinks

White Hat Linkbuilding Tips to Prove to Google You’re a Thought Leader in Your Industry

May 21, 2024Alison Ver HalenBlog, Blogging, Content Marketing Strategy, content strategy, digital strategy, Marketing Strategy, SEO

There’s a right way and a wrong way to build links for your website, so let’s talk about what they are and why you should care.

open laptop next to a computer mouse and a cup of tea

Website Architecture to Improve Your SEO and Lead Conversions

May 14, 2024Alison Ver HalenBlog, digital strategy, online marketing, SEO

Let’s talk about what website architecture is, why you should care, and how you can improve yours.

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