When I first fell into professional blogging it was because my roommate’s dad was getting tired of writing his own blog posts for his law firm. I was between jobs and he knew I had strong writing skills, so he offered me the gig because he wanted to focus on more revenue-producing activities for his business.
I was more than happy to get paid to write, and the first thing I did was take a look at the blog posts he had already written … and I couldn’t make sense of them. Well, I could, but it took me several tries, and if I had been a prospect, I would not have tried more than once. The second I got confused, I would have clicked away to find what I needed somewhere else.
This client was a lawyer, so it’s not like he doesn’t have strong writing skills – but he didn’t have strong blogging skills. There’s a difference, and while he was more than happy to hand the task of blog writing off to me while he focused on helping his clients, other people (like myself) might actually enjoy writing, but they need the skills to take their blogging from ordinary to extraordinary. Or maybe you can’t afford to hire a professional blog writer at the moment, but you can invest in some training so your DIY marketing strategies look professional.
Helping my fellow entrepreneurs write better blog posts is why I started my blogging accountability group back in 2020, but as I provided more tips and tricks and made myself available for questions, I realized it was turning into more of a coaching program.
Here are some of the things I’ve covered in my paid Facebook group to help my members there blog better.
- Headlines
- Writing for Your Niche
- Tracking Your Blogging Data
- Different Kinds of Blog Posts
- Conversational Content
- Gated Content
- Evergreen Content
- Blogging to Book and Vice Versa
- Google Core Algorithm Updates
- Content Distribution
- Blog Post Topic Ideas
- How (and Why) to Conduct Keyword Research
- Tips for Writing Faster
- Which SEO Plugins are the Best?
- How (and Why) to Write Guest Blog Posts
- Pros and Cons of Deleting Underperforming Content
- Search Intent
- Blogging Checklist
- Writer’s Block
- A/B Testing
- How Your Blog Fits into Your Marketing Funnel
- Pros and Cons of Including Dates on Your Blog Posts
- Content Marketing Tools
- Persuasive Content
- Tips for Proofreading Your Own Content
- How and Why to Include Storytelling in Blog Posts
- Google vs Other Search Engines
- How to Create a Content Creation Process
- Backlinks
- Pros and Cons of Allowing Comments on Blog Posts
- How to Avoid Covering the Same Topic in Multiple Blog posts
- Writing Skills vs Blogging Skills
- Repurposing Content
- The Importance of Consistency
- Relevance
- How to Convert Blog Readers into Customers
- Planning Your Blog Posts
- Writing for Your Target Audience
- Pros and Cons of Various Blogging Platforms
- Content Calendars
- How to Create a Plan for Your Blog
And that’s just what I’ve covered in a little over one year! Imagine how much more I can cover in 2022!
Some of the topics came about because of the research I was doing, while others were answers to questions someone asked in the group.
I will still be doing my live Tip Tuesdays every week, but in addition, I’m in the process of creating a Blogging Strategy Guide within the Facebook group. The guide will be full of videos leading you through my entire content creation strategy: from identifying your target audience to distribution. I’ve also set all the Tip Tuesday videos to never delete, so you can always search and peruse those videos to get tips for optimizing your blog.
In addition to all the tips and tricks I provide in the group every week, I will also be offering a 30-minute strategy session to everyone in my blogging group coaching program to provide even more knowledge to my members.
If you want to know more about my blogging group coaching program, you can reach all about it (and sign up) right here.
Hope to see you there!
