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  • Home
  • Meet the Founder
    • - Speaking Engagements
    • - Alison’s Previous Appearances
    • - Fiction
  • Webinars
    • - Who Are You Blogging For?
    • - Blogging 101
    • - SEO Basics
    • - How to Research Keywords
    • - How to Create Content Google Loves
    • - The Secrets to Writing the Best Sales Pages
    • - What You Need to Know About AI Writing Tools
    • - Email Marketing Tips and Strategies
    • - Optimize Your Google My Business Profile
    • - Backlinks
    • - Google Analytics
    • - Turn Your Content into a Client-Generating Machine
  • Blog
    • - Newsletter
  • Services
    • - Marketing Strategy Services
    • - Writing Services That Make Sales Easy
    • - Corporate Trainings
  • Portfolio
    • - Testimonials
  • Contact Us
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us

Category: Content Marketing

megaphone next to a share icon, heart icon, play icon, and bar graph icon next to the words "10 ways to promote your content"

10 Ways to Promote Your Content to Improve Your Visibility

Sep 23, 2025Alison Ver HalenBlog, Content Marketing, Content Marketing Strategy, content strategy

Don’t just build it and expect they will come. Use these 10 tips to promote your content and draw the right people to your content.

content marketing tools

The Content Marketing Tools I Use to Optimize My Content Creation Process

Aug 26, 2025Alison Ver HalenBlog, Content Marketing, content strategy, digital strategycontent marketing, content marketing strategy, content marketing tools, content strategy

The difference between content marketing and a content strategy is having the right tools at your disposal and knowing how to use them.

man holding his head over a computer next to a cup of coffee and video equipment

8 Reasons Content Marketing Doesn’t Work

Jul 1, 2025Alison Ver HalenBlog, Blogging, Content Marketing

Think content marketing doesn’t work? Here are 8 reasons you might think that … and why you’re wrong.

blogging word cloud

8 Elements of a Successful Blog Post to Keep Them Reading

Jun 3, 2025Alison Ver HalenBlog, Blogging, Content Marketing, Content Marketing Strategy, content strategy, SEO, website content

To make sure every blog post attracts, engages, and converts high-quality leads for your business, make sure each post checks all these boxes.

Robot next to the Google logo

AI in SEO: What Is It Doing and What Should We Be Doing to Prepare?

May 20, 2025Alison Ver HalenArtificial Intelligence, Blog, Content Marketing, Content Marketing Strategy, content strategy, Marketing, Marketing Strategy, online marketing, SEO, website content

How can we get people to our websites in a world of AI search? By adjusting your content marketing strategy to make the robots happy.

how to do guest blogging

7 Ways to Do Guest Blogging to Improve Your Authority and SEO

May 6, 2025Alison Ver HalenBlog, Blogging, Content Marketing, content strategyblogging, blogging for business, blogging strategy, blogging tips, guest blogging

People will always take what you say on your own website with a grain of salt. But write the same content on an influencer’s website and suddenly you’re an expert.

blogging skills vs writing skills

Blogging Skills vs. Writing Skills: There’s a Difference

Mar 11, 2025Alison Ver Halen2 CommentsBlog, Blogging, Branding, Content Marketing, Marketing

6 ways to improve your blogging skills, regardless of the writing skills you’ve already worked so hard to build.

blogging word cloud

Benefits of Blogging for Business

Feb 25, 2025Alison Ver HalenBlog, Blogging, Content Marketing, Content Marketing Strategy, content strategy, Marketing, Marketing Strategy, online marketing, SEO

If you think blogging is dead, I have 10 proven benefits of blogging that will prove you wrong.

thermometer on a background of flames

Create Content for Cold Leads, Warm Leads, and Hot Leads

Jan 28, 2025Alison Ver HalenBlog, Blogging, Content Marketing, Content Marketing Strategy, content strategy, email marketing, Marketing, Marketing Strategy, newsletter, online marketing, website content

Create content to attract cold leads, engage warm leads, and convert hot leads.

yellow balls with one face smiling, one frowning, one looking angry, and one looking anxious

How to Target Emotions in Marketing to Engage and Convert More Leads

Jan 14, 2025Alison Ver HalenBlog, Blogging, Content Marketing, Content Marketing Strategy, content strategy, Marketing, Marketing Strategy

You can target positive emotions, negative emotions, or a combination of the two to make your marketing more impactful.

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