Case Study: The Client Upsold Herself
I was on a call with a prospect who was interested in hiring me to write blog posts for her…
8 Reasons Content Marketing Doesn’t Work
Think content marketing doesn’t work? Here are 8 reasons you might think that … and why you’re wrong.
8 Elements of a Successful Blog Post to Keep Them Reading
To make sure every blog post attracts, engages, and converts high-quality leads for your business, make sure each post checks all these boxes.
AI in SEO: What Is It Doing and What Should We Be Doing to Prepare?
How can we get people to our websites in a world of AI search? By adjusting your content marketing strategy to make the robots happy.
7 Ways to Do Guest Blogging to Improve Your Authority and SEO
People will always take what you say on your own website with a grain of salt. But write the same content on an influencer’s website and suddenly you’re an expert.
Blogging Skills vs. Writing Skills: There’s a Difference
6 ways to improve your blogging skills, regardless of the writing skills you’ve already worked so hard to build.
Benefits of Blogging for Business
If you think blogging is dead, I have 10 proven benefits of blogging that will prove you wrong.
Create Content for Cold Leads, Warm Leads, and Hot Leads
Create content to attract cold leads, engage warm leads, and convert hot leads.
How to Target Emotions in Marketing to Engage and Convert More Leads
You can target positive emotions, negative emotions, or a combination of the two to make your marketing more impactful.
How to Distribute Content and Drive Traffic to Your Website
Everything from the best types of content to distribute to the best channels to distribute content to the strategy you need to make your efforts successful.