Paid Media vs Earned Media vs Owned Media: 3 Ways to Improve Your Visibility
Ideally, you should be using paid media, earned media, and owned media together, rather than relying on one or two. First, let’s talk about what each strategy means.
The Art of SEO
If you don’t have time to read a 700-page book about SEO, here are the highlights.
LinkedIn Articles vs Blog Posts: Which Is Better for Your Business?
The pros and cons of LinkedIn articles vs the pros and cons of blog posts. There’s also a quick mention of LinkedIn newsletters.
What Is Gated Content? 4 Ways It Can Help You Generate Leads for Your Business
Gated content can be a great way to lead prospects through the buyer journey, but only if used strategically.
What’s Your Hot Take? The Key to Positioning Yourself as a Thought Leader
What you say doesn’t matter as much as how you say it. So, what’s your hot take?
Blogging as an Alternative to Social Media: 4 Reasons You Should Own Your Content
I have always said business owners need to own their content and the recent Facebook shutdown proves why that’s so important.
How Using Social Media for SEO Can Boost Your Visibility
Using social media for SEO has its benefits, but knowing how to use social media to boost your SEO is another matter entirely, so let’s get into it.
How to Target Relevant Keywords to Get in Front of the Right People
Using keywords in your content isn’t enough. You need to use the right keywords in the right places to get in front of the right people.
The Ultimate Google My Business Optimization Checklist to Drive Traffic to Your Website
A Google My Business Page can do wonders for your online visibility, but it’s not something you can just set and forget.
Website Accessibility: What Is It and Why Does It Matter for SEO?
Use these tips to make sure your website is accessible so everyone can easily find and navigate it.