Which Emotions in Marketing Will Get You the Best Results?
7 emotions you can use in your marketing content to be more effective at attracting, engaging, and converting leads.
The Psychology of Marketing: How to Use Psychology to Make Your Marketing More Effective
3 specific ways in which a working knowledge of psychology helps your marketing efforts.
Brand Positioning: Are You Doing It on Purpose or Relying on Luck?
5 things you need to know about brand positioning and how to use it to make sure you end up in the right place.
Book Promotion Tips to Establish Yourself as a Thought Leader in Your Industry
8 book promotion tips you can use to get the word out about what an expert you are in your industry.
Best and Worst Super Bowl Ads: Who Grabbed Our Attention and Who Have We Already Forgotten About?
We know who won the Super Bowl. The real question is who were the winners and losers of the Super Bowl ads?
How to Use Emotional Intelligence in Marketing to Create Content That Motivates Your Audience
4 places it is absolutely critical to incorporate emotional intelligence in your marketing content.
How to Use Customer-Centric Marketing to Create Impactful Content
If your marketing is all about you, it’s not going to get the results you need. Instead, use these 5 tips to make sure you’re using a customer-centric marketing strategy.
Paid Media vs Earned Media vs Owned Media: 3 Ways to Improve Your Visibility
Ideally, you should be using paid media, earned media, and owned media together, rather than relying on one or two. First, let’s talk about what each strategy means.
Lead Generation vs Lead Nurturing: How to Lead Prospects All the Way Through the Funnel
Your lead generation and lead nurturing strategies need to be aligned or neither will get you the results you need to grow your business.
How to Calculate ROI for Marketing So You Don’t Lose Money
3 things that make marketing ROI hard to track, plus 3 tips for improving your roi.