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  • Home
  • Meet the Founder
    • - Speaking Engagements
    • - Alison’s Previous Appearances
    • - Fiction
  • Webinars
    • - Who Are You Blogging For?
    • - Blogging 101
    • - SEO Basics
    • - How to Research Keywords
    • - How to Create Content Google Loves
    • - The Secrets to Writing the Best Sales Pages
    • - What You Need to Know About AI Writing Tools
    • - Email Marketing Tips and Strategies
    • - Optimize Your Google My Business Profile
    • - Backlinks
    • - Google Analytics
    • - Turn Your Content into a Client-Generating Machine
  • Blog
    • - Newsletter
  • Services
    • - Marketing Strategy Services
    • - Writing Services That Make Sales Easy
    • - Corporate Trainings
  • Portfolio
    • - Testimonials
  • Contact Us
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us

Month: September 2023

quote bubbles with question marks in them

Content Marketing Strategy FAQs

Sep 26, 2023Alison Ver HalenBlog, Content Marketing, Content Marketing Strategy, content strategy

People have a lot of questions about content strategy and we have answers.

A pair of hands typing on a laptop below the words "How to write your brand story"

What Is a Brand Story and How Can It Make You Memorable?

Sep 19, 2023Alison Ver HalenBlog, content strategy, Marketing, Marketing Strategy

Your brand story is so much more than just what you are. It’s all about who you are. It has to resonate with your target audience, which means writing it is easier said than done.

Shocked man in a business suit with the word "failed" stamped over him and a graph trending downwards. Accompanied by the words, "Why didn't anyone tell me I need a marketing strategy?"

Why Do Small Businesses Fail? A Lack of Marketing Strategy

Sep 12, 2023Alison Ver HalenBlog, Content Marketing Strategy, content strategy, Marketing, Marketing Strategy

According to Forbes, a lack of marketing is one of the top 4 reasons most small businesses fail. So we came up with 4 things you can do to avoid that mistake.

five golden keys

Book Review: Five Golden Keys to Sharpen Your Website

Sep 5, 2023Alison Ver HalenBlog, Book Review, online marketing

Despite the title, and how short this book is, I had a lot more than five tips I took away from it that I felt the need to share.

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