October, 2023 | AV Writing Services

The State of SEO 2023

Oct 31, 2023Alison Ver HalenBlog, content strategy, SEO

The world of SEO is constantly changing, but 2023 felt especially chaotic. Let’s review, shall we?

Google October 2023 Core Update

Oct 24, 2023Alison Ver HalenBlog, content strategy, Core Algorithm Update, SEO

Everything you need to know about Googles Spam Update, including what Google considers to be spam, and how to keep spam off your website.

What Is Gated Content? 4 Ways It Can Help You Generate Leads for Your Business

Oct 17, 2023Alison Ver Halen1 CommentBlog, Content Marketing, content strategy, digital strategy, Marketing, online marketingcontent marketing strategy, gated content

Gated content can be a great way to lead prospects through the buyer journey, but only if used strategically.

What Is Copywriting? Definition + 4 Tips to Improve Your Writing

Oct 10, 2023Alison Ver HalenBlog, Blogging, Content Marketing, website content

What is copywriting? Talent? Learned skill? A bit of both? This article covers everything you need to know about copywriting, including tips to improve yours.

The Importance of Storytelling in Marketing: Use These Tips to Engage and Convert More Leads

Oct 3, 2023Alison Ver HalenBlog, Blogging, Content Marketing, content strategy

What does Cinderella have in common with your marketing content? Probably more than you think.