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  • Home
  • Meet the Founder
    • - Speaking Engagements
    • - Alison’s Previous Appearances
    • - Fiction
  • Webinars
    • - Who Are You Blogging For?
    • - Blogging 101
    • - SEO Basics
    • - How to Research Keywords
    • - How to Create Content Google Loves
    • - The Secrets to Writing the Best Sales Pages
    • - What You Need to Know About AI Writing Tools
    • - Email Marketing Tips and Strategies
    • - Optimize Your Google My Business Profile
    • - Backlinks
    • - Google Analytics
    • - Turn Your Content into a Client-Generating Machine
  • Blog
    • - Newsletter
  • Services
    • - Marketing Strategy Services
    • - Writing Services That Make Sales Easy
    • - Corporate Trainings
  • Portfolio
    • - Testimonials
  • Contact Us
AV Writing Services
  • Home
  • Meet the Founder
    • Speaking Engagements
    • Alison’s Previous Appearances
    • Fiction
  • Webinars
    • Who Are You Blogging For?
    • Blogging 101
    • SEO Basics
    • How to Research Keywords
    • How to Create Content Google Loves
    • The Secrets to Writing the Best Sales Pages
    • What You Need to Know About AI Writing Tools
    • Email Marketing Tips and Strategies
    • Optimize Your Google My Business Profile
    • Backlinks
    • Google Analytics
    • Turn Your Content into a Client-Generating Machine
  • Blog
    • Newsletter
  • Services
    • Marketing Strategy Services
    • Writing Services That Make Sales Easy
    • Corporate Trainings
  • Portfolio
    • Testimonials
  • Contact Us

Month: July 2025

Robot next to the Google logo

Google’s June 2025 Core Algorithm Update: Everything You Need to Know

Jul 29, 2025Alison Ver HalenBlog, Core Algorithm Update, SEO

Google released another core algorithm update in June 2025, so let’s talk about what happened and what it means for your SEO strategy.

coffee cup next to a pad with a hand drawing an arrow point to the upper right-hand corner

Case Study: The Client Upsold Herself

Jul 15, 2025Alison Ver HalenAligning Sales and Marketing, Blog, Case Study, Content Marketing, Content Marketing Strategy, content strategy

I was on a call with a prospect who was interested in hiring me to write blog posts for her…

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man holding his head over a computer next to a cup of coffee and video equipment

8 Reasons Content Marketing Doesn’t Work

Jul 1, 2025Alison Ver HalenBlog, Blogging, Content Marketing

Think content marketing doesn’t work? Here are 8 reasons you might think that … and why you’re wrong.

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