The Business Sea is vast and often chaotic. All any business owner wants is to find that safe harbor where our ideal clients are waiting for us to bring them the products and services that will make their lives better.
You can fill your sails with wind to get your boat moving, but how do you know if you’re moving in the right direction? Without the proper navigation, you could end up on the other end of the world from your ideal clients, hanging out with people who either have no interest in what you’re selling, or can’t afford your prices (or both).
A brand guide is your navigation system: it helps you identify your assets, figure out where you want to go, and provides the foundation of your plan to get there.
Why It Matters
Without a brand guide, you can waste a lot of time and money on marketing efforts that were never going to work because they’re not focused on your ideal clients, and they don’t set you apart from all the other companies providing the same services.
By contrast, a brand guide helps you focus on what you do best and how to talk about those strengths in a way that helps your prospects understand the value you provide. That makes them excited to work with you so you don’t have to waste time trying to convince them you’re worth the investment.
It also helps prospects self select. When your messaging clearly conveys who you are and what you’re all about, the people with whom that does not resonate will click away to find something more relevant for them, and that’s a good thing for everyone. It means you won’t have to waste time on sales calls that are destined to go nowhere.
How It Works
We can’t tell you who you need to be, we can only help you create messaging and a marketing strategy that gets the word out about you and your services. That’s why we start by interviewing you for about an hour.
We’ll also need information from you about some of your current clients, including contact information of clients you’d be comfortable with us reaching out to interview, with their permission, of course.
No one knows the experience and benefits of working with you better than your clients, which is why we go straight to the source.
From those interviews, along with market research, we’re going to put together 2-3 marketing personas so we have a clear idea of the people you want consuming your content.
Next, we’ll do some more market research to identify similarities and differences among other companies in your industry to ensure your brand is consistent with industry standards without blending into the background.
Your brand voice guidelines will be delivered as a PDF consisting of 2-3 marketing personas and:
- Voice definition and description
- Brand personality traits
- Marketing dos and don’ts
- Writing style preferences
- Basic examples
You’ll also get a logo with all color and file formats, including:
- CMYK
- RGB
- EPS
- JPEG
- PNG
You’ll also get:
- Brand style guide
- Logo usage guidelines
- Font styles
- Primary color palette
The investment for a full brand guide is $8,000 to ensure all your marketing efforts are tailored to your brand and your business goals. That’s the only way to create a marketing strategy that will draw high-quality leads to you so you don’t have to work as hard to go out and find them or to convince them you’re the real deal.
Ready to get started?