Converting leads who are actively looking for you is are so much easier than trying to convert leads who have no idea who you are, what you do, or why they should care. That’s because you know they’re struggling with the problem you solve and are actively looking for a solution.
But are they looking for a DIY solution? Or are they looking to hire? Or are they somewhere in between?
Understanding the journey prospects go through before they reach out to become a client is critical, not just for your content strategy, but for your SEO strategy.
Because people use different search terms to look for information on a topic than when they’re looking to hire.
Our content writing services don’t just take into account who you are and what you do. We also study how people are looking for you and the search terms they’re using to find services like yours.
But what if you want to write your own content while making sure it does everything it needs to do to convince the search engines to show you to your ideal clients when they’re looking for you?
That’s why we have our keyword research services.
Keyword Research Services
Finding the balance between keywords that are relevant, that get searched, and that are easy to rank for, is time consuming and requires access to the right tools.
For $300 we can create a spreadsheet of keywords (both short keywords and long key phrases) that are relevant to your industry and should be used in all sorts of content on your website, from landing pages to blog posts. The spreadsheet will include relevant keywords, their monthly search volume, their SEO score (how hard it is to rank organically for those keywords), as well as their CPC (Cost Per Click), just in case you decide to run Google ads on any of those keywords.
Ready to target better keywords?
Customized Content Calendar
Sometimes, just deciding what to write about can be the hardest part of content creation. We take the guesswork out of it for you by creating a 3-month editorial calendar in a spreadsheet that includes:
- 12 blog post topics (4/month)
- A tab devoted to relevant keywords and phrases to be used in your blog and website landing pages
- Suggested times to publish based on market analysis
Once you have your editorial calendar in hand, all you have to do is send it off to your writing team (or write it yourself) to create optimized content that will improve your SERPs (Search Engine Ranking Pages), thereby making it easier for your target audience to find you.
Editorial Content Calendars are $900 for a 3-month calendar.
If you want to make sure that your blogging is reaching your intended audience then I’d highly recommend working with Alison Ver Halen at AV Writing Services. Alison is able to drill down to the perfect key words and blog topics to make sure your posts are getting viewed! She is so easy to work with, listens, and works tirelessly to help you achieve your goals.
Allison Cychosz of AMC Legal
SEO Editing
Writing well is one thing.
Writing content that convinces people to take the next step towards hiring you is another thing.
And writing content that will help you show up in searches is another matter entirely.
The job of a content marketer is to combine SEO, marketing strategy, branding, and storytelling into the content we write so it can be as effective as possible at attracting, engaging, and converting the high-quality leads who are already out there looking for you.
If you want to know how to create content Google loves, this video takes you through the process, step by step.
If you want to keep writing your own content, but you need an editor who can review it and make it more effective, not just at engaging and converting leads, but at making the search engines happy so those leads can find you when they’re looking for you, you need an SEO editor.
Price: $150/page
Ready to talk about hiring an editor to improve your content?
Our SEO Audit and Consultation Process
We use Serpstat to crawl your site and identify any issues that could be impacting your SEO strategy. We then organize that information based on the severity of the issue: high priority, moderate priority, and low priority. We then meet with you to go over the issues found in the SEO audit and explain how each issue can cause problems for your SEO efforts.
We always conduct an SEO audit when we start working with a client to we can put together a plan to improve their SEO.
But if you just want to know what areas need improvement so you can implement the fixes yourself, we charge $500 for our SEO audit, which you can order today.