There’s been a lot of talk about ChatGPT bringing about the apocalypse … or at least the end of copywriting. Having played around with it, I’ll admit it’s pretty cool to see blocks of text appear on my screen automatically.
But when I take a step back and look at the quality of the content, is it something I feel comfortable publishing? Or turning into a client? Nope.
I know we’re all excited about this new advancement in technology, but before you start (or continue) using it to create all your marketing content, there are some serious drawbacks to this system that it’s worth taking into account, including:
- Different AI writing tools (there’s more to AI than ChatGPT)
- How these AI tools “generate” content
- The drawbacks of AI-generated content
- The benefits of AI-generated content
- The “write” way to use these AI tools
This webinar has already taken place, but you can watch the recording by clicking the button below.